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~person:"Monroe, Kent B."
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Preismanagement
24
Pricing strategy
24
Consumer behaviour
14
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Preis
6
Price
6
Preispolitik
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Monroe, Kent B.
Bergemann, Dirk
54
Simon, Hermann
54
Levy, Daniel C.
52
Csikós-Nagy, Béla
49
Hinterhuber, Andreas
49
Diller, Hermann
47
Liozu, Stephan
38
Kwapil, Claudia
35
Álvarez, Luis J.
35
Janssen, Maarten C. W.
34
Snir, Avichai
34
Spann, Martin
34
Gorodnichenko, Yuriy
33
Chen, Haipeng
31
Chen, Jing
31
Chen, Ying-Ju
31
Fabiani, Silvia
31
Hernando, Ignacio
31
Martins, Fernando
31
Simchi-Levi, David
31
Zaccour, Georges
31
Courty, Pascal
30
Feenstra, Robert C.
30
Skiera, Bernd
30
Armstrong, Mark
29
Gautier, Erwan
29
Sabbatini, Roberto
29
Schlosser, Rainer
29
Itskhoki, Oleg
28
Lippi, Francesco
28
Peitz, Martin
28
Bagwell, Kyle
27
Hunold, Matthias
27
Nilsen, Øivind Anti
27
Roth, Stefan
26
Hoeberichts, Marco
25
Piga, Claudio A.
25
Richards, Timothy J.
25
Knetter, Michael Mark
24
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AMS review : official publication of the Academy of Marketing Science
4
Legends in marketing
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Does marketing need reform? : fresh perspectives on the future
1
Economic and business review : EBR
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of marketing
1
Journal of revenue and pricing management
1
McGraw-Hill series in marketing
1
McGraw-Hill/Irwin series in marketing
1
The journal of business : B
1
Visionary pricing : reflections and advances in honor of Dan Nimer
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ECONIS (ZBW)
25
USB Cologne (EcoSocSci)
3
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1
Pricing: making profitable decisions
Monroe, Kent B.
-
1979
Persistent link: https://www.econbiz.de/10000048327
Saved in:
2
Effect of product-line pricing characteristics on product evaluations
Petroshius, Susan M.
- In:
Journal of consumer research : JCR ; an …
13
(
1987
)
4
,
pp. 511-519
Persistent link: https://www.econbiz.de/10001023714
Saved in:
3
Causes and consequences of price premiums
Rao, Akshay R.
- In:
The journal of business : B
69
(
1996
)
4
,
pp. 511-535
Persistent link: https://www.econbiz.de/10001207970
Saved in:
4
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
5
Determinants of consumers' response to pay-what-you-want pricing strategy on the Internet
Weisstein, Fei L.
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4313-4320
Persistent link: https://www.econbiz.de/10011554569
Saved in:
6
Examining the application of behavioral price research in business-to-business markets
Monroe, Kent B.
;
Rikala, Veli-Matti
;
Somervuori, Outi
- In:
Industrial marketing management : the international …
47
(
2015
),
pp. 17-25
Persistent link: https://www.econbiz.de/10011313581
Saved in:
7
Pricing : making profitable decisions
Monroe, Kent B.
-
2003
-
3. ed., internat. ed
Persistent link: https://www.econbiz.de/10001668951
Saved in:
8
What are the benefits of unit pricing?
Monroe, Kent B.
;
LaPlaca, Peter J.
- In:
Journal of marketing
36
(
1972
)
3
,
pp. 16-22
Persistent link: https://www.econbiz.de/10002507739
Saved in:
9
Memory-based store price judgments : the role of knowledge and shopping experience
Ofir, Chezy
;
Raghubir, Priya
;
Brosh, Gili
;
Monroe, Kent B.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003794932
Saved in:
10
Comma N' cents in pricing : the effects of auditory representation encoding on price magnitude perceptions
Coulter, Keith S.
;
Choi, Pilsik
;
Monroe, Kent B.
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
3
,
pp. 395-407
Persistent link: https://www.econbiz.de/10009580751
Saved in:
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