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Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

Ülkümen, Gülden; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of consumer research : JCR ; an … 35 (2008) 2, pp. 245-256

Persistent link: https://www.econbiz.de/10008085098

Malleable conjoint partworths : how the breadth of response scales alters price sensitivity

Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : JCP : the official … 23 (2013) 4, pp. 515-525

Persistent link: https://www.econbiz.de/10010210157

Categories create mind-sets : the effect of exposure to broad versus narrow categorizations on subsequent, unrelated decisions

Ülkümen, Gülden; Chakravarti, Amitav; Morwitz, Vicki G. - In: Journal of marketing research : JMR 47 (2010) 4, pp. 659-671

Persistent link: https://www.econbiz.de/10009235362

Malleable conjoint partworths: How the breadth of response scales alters price sensitivity

Chakravarti, Amitav; Grenville, Andrew; Morwitz, Vicki G.; … - In: Journal of consumer psychology : the official journal … 23 (2013) 4, pp. 515-525

Persistent link: https://www.econbiz.de/10010181350

Will I Spend More in 12 Months or a Year? The Effect of Ease of Estimation and Confidence on Budget Estimates

lkmen, Glden; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of Consumer Research 35 (2008) 2, pp. 245-256

Consumers' budgets are influenced by the temporal frame used for the budget period. Budgets planned for the next month are much lower than recorded expenses, while those for the next year are closer to recorded expenses (study 1). The difficulty of estimating budgets for the next year imparts...

Persistent link: https://www.econbiz.de/10005735767

The ease-of-computation effect : the interplay of metacognitive experiences and naive theories in judgments of price differences

Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10003810255

The Ease-of-Computation Effect: The Interplay of Metacognitive Experiences and Naive Theories in Judgments of Price Differences

Thomas, Manoj; Morwitz, Vicki G. - In: Journal of marketing research : JMR 46 (2009) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10008165063

The role of numbers in the customer journey

Santana, Shelle; Thomas, Manoj; Morwitz, Vicki G. - In: Journal of retailing 96 (2020) 1, pp. 138-154

Persistent link: https://www.econbiz.de/10012295814