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~person:"Okazaki, Shintaro"
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Okazaki, Shintaro
Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Marfels, Christian
27
Gierl, Heribert
26
Rosengren, Sara
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Saffer, Henry
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Septianto, Felix
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Hundhausen, Carl
25
Bruhn, Manfred
24
Pepels, Werner
24
Sethi, Suresh
24
Van Reenen, John
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Patterson, Christina
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Autor, David H.
21
Bock, Betty
21
Haucap, Justus
21
Kinnucan, Henry W.
21
Adams, Walter
20
Caves, Richard E.
20
Huh, Jisu
20
Jacquemin, Alexis
20
Mueller, Barbara
20
Silk, Alvin J.
20
Weiss, Christoph R.
20
White, Lawrence J.
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Wilbur, Kenneth C.
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ICORIA <9, 2010, Madrid>
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Advertising theory
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
2
Advances in advertising research
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Breaking new ground in theory and practice
1
Cutting edge international research
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Edward Elgar E-Book Archive
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Electronic markets : the international journal on networked business
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Handbook of research on international advertising
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International advertising and communication : current insights and empirical findings
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International marketing ; Vol. 2
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Journal of advertising : official publication of the American Academy of Advertising
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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Trust and new technologies : marketing and management on the Internet and mobile media
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Assessing the effect of trust on mobile advertising campaigns : the Japanese case
Okazaki, Shintaro
- In:
Trust and new technologies : marketing and management …
,
(pp. 146-164)
.
2008
Persistent link: https://www.econbiz.de/10003770895
Saved in:
2
Antecedents and consequences of advertising standardisation : a conceptual model and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
Advertising and communication : proceedings 4th …
,
(pp. 145-152)
.
2005
Persistent link: https://www.econbiz.de/10003353727
Saved in:
3
Towards an understanding advertising standardisation in the European Union : a theoretical framework and research propositions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International advertising and communication : current …
,
(pp. 439-454)
.
2006
Persistent link: https://www.econbiz.de/10003378205
Saved in:
4
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
5
Measuring soft-sell versus hard-sell advertising appeals
Okazaki, Shintaro
;
Mueller, Barbara
;
Taylor, Charles Robert
- In:
Journal of advertising : official publication of the …
39
(
2010
)
2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10003986759
Saved in:
6
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
7
A procedure for the development of fictitious advertisements in multi-country research : crafting messages with hard-sell and soft-sell appeals
Diehl, Sandra
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Breaking new ground in theory and practice
,
(pp. 463-473)
.
2011
Persistent link: https://www.econbiz.de/10009380989
Saved in:
8
The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10009154747
Saved in:
9
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
10
Theory advancement in international advertising : drawing on theories from strategic management and international business
Taylor, Charles Raymond
;
Okazaki, Shintaro
;
Mueller, Barbara
- In:
Advertising theory
,
(pp. 149-161)
.
2012
Persistent link: https://www.econbiz.de/10009524183
Saved in:
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