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~person:"Palmatier, Robert W."
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Palmatier, Robert W.
Homburg, Christian
145
Bruhn, Manfred
127
Kumar, V.
95
Han, Heesup
92
Huber, Frank
78
Bauer, Hans H.
70
Verhoef, Peter C.
66
Herrmann, Andreas
60
Mattila, Anna S.
60
Stauss, Bernd
54
Mittal, Vikas
52
Hollebeek, Linda D.
51
Svensson, Göran
51
Gil Saura, Irene
49
Aksoy, Lerzan
48
Krafft, Manfred
47
Matzler, Kurt
47
Piller, Frank T.
47
Hammerschmidt, Maik
42
Evanschitzky, Heiner
40
Grönroos, Christian
40
Wiedmann, Klaus-Peter
40
Gustafsson, Anders
39
Walsh, Gianfranco
39
Töpfer, Armin
38
Eggert, Andreas
37
Prentice, Catherine
37
Stock-Homburg, Ruth
37
Thaichon, Park
37
Grewal, Dhruv
36
Kleinaltenkamp, Michael
36
Loureiro, Sandra Maria Correia
36
Wong, IpKin Anthony
36
Smith, Alan D.
35
Hyun, Sunghyup Sean
34
Agnihotri, Raj
33
Edvardsson, Bo
33
Hippner, Hajo
33
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33
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Journal of marketing
9
Journal of the Academy of Marketing Science
8
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Routledge studies in marketing
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AMS review : official publication of the Academy of Marketing Science
1
Customer engagement marketing
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Edward Elgar E-Book Archive
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
40
RePEc
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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
Saved in:
2
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
3
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
Saved in:
4
Building, measuring, and profiting from customer loyalty
Watson, George F., IV.
;
Beck, Joshua T.
;
Henderson, Conor M.
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
6
,
pp. 790-825
Persistent link: https://www.econbiz.de/10011409937
Saved in:
5
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
6
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
7
Effect of salespeople's acquisition-retention trade-off on performance
Carter, Robert E.
;
Henderson, Conor M.
;
Arroniz, Inigo
; …
- In:
The journal of personal selling & sales management : JPSSM
34
(
2014
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10010346538
Saved in:
8
Synergistic effects of relationship managers' social networks on sales performance
Gonzalez, Gabriel R.
;
Claro, Danny Pimentel
;
Palmatier, …
- In:
Journal of marketing
78
(
2014
)
1
,
pp. 76-94
Persistent link: https://www.econbiz.de/10010250068
Saved in:
9
Online relationship formation
Kozlenkova, Irina V.
;
Palmatier, Robert W.
;
Fang, Eric
; …
- In:
Journal of marketing
81
(
2017
)
3
,
pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
Saved in:
10
Dynamic relationship marketing
Zhang, Jonathan Z.
;
Watson, George F., IV.
;
Palmatier, …
- In:
Journal of marketing
80
(
2016
)
5
,
pp. 53-75
Persistent link: https://www.econbiz.de/10011591180
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