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Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.; Scheer, Lisa K.; Steenkamp, … - In: Journal of marketing research : JMR 44 (2007) 2, pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
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Interfirm relational drivers of customer value
Palmatier, Robert W. - In: Journal of marketing 72 (2008) 4, pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
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Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.; Chapman, Kelly; Palmatier, Robert W. - In: Journal of international marketing 23 (2015) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
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International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.; Weaven, Scott; Perkins, Helen; … - In: Journal of international marketing 26 (2018) 1, pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
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Customer engagement in international markets
Steinhoff, Lena; Liu, Juanyi; Li, Xiaoling; Palmatier, … - In: Journal of international marketing 31 (2023) 1, pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
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Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
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Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv; … - In: MSI reports : working paper series (2005) 3, pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
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Toward a theory of outside-in marketing : past, present, and future
Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
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The "first principles" of marketing strategy
Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
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Transformational relationship events
Harmeling, Colleen M.; Palmatier, Robert W.; Houston, … - In: Journal of marketing 79 (2015) 5, pp. 39-62
Persistent link: https://www.econbiz.de/10011372422