//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Palmatier, Robert W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An emprical examination of cus...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
40
Relationship marketing
40
Marketing management
17
Marketingmanagement
17
Consumer behaviour
9
Konsumentenverhalten
9
relationship marketing
9
Lieferantenmanagement
8
Supplier relationship management
8
Firm performance
5
Theorie
5
Theory
5
Unternehmenserfolg
5
Viral marketing
5
Virales Marketing
5
Innovation
4
International marketing
4
Internationales Marketing
4
Internet marketing
4
Kundenbindungsprogramm
4
Kundenmanagement
4
Loyalty program
4
Online-Marketing
4
Salespeople
4
Social Web
4
Social web
4
Verkaufspersonal
4
Business network
3
Customer integration
3
Customer retention
3
Distribution channel
3
Kundenbindung
3
Kundenintegration
3
Market research
3
Marketing theory
3
Marketingtheorie
3
Marktforschung
3
Meta-Analyse
3
Meta-analysis
3
Online retailing
3
more ...
less ...
Online availability
All
Undetermined
23
Free
1
Type of publication
All
Article
40
Book / Working Paper
11
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
3
Lehrbuch
3
Sammelwerk
3
Handbook
2
Handbuch
2
Textbook
2
Aufsatzsammlung
1
Graue Literatur
1
Hochschulschrift
1
Non-commercial literature
1
Thesis
1
more ...
less ...
Language
All
English
50
Undetermined
1
Author
All
Palmatier, Robert W.
Bruhn, Manfred
206
Homburg, Christian
175
Kotler, Philip
131
Kumar, V.
111
Meffert, Heribert
90
Bauer, Hans H.
83
Huber, Frank
76
Pepels, Werner
67
Verhoef, Peter C.
66
Wiedmann, Klaus-Peter
66
Sheth, Jagdish N.
65
Herrmann, Andreas
64
Kleinaltenkamp, Michael
61
Han, Heesup
57
Tomczak, Torsten
57
Krafft, Manfred
56
Hollebeek, Linda D.
52
Grönroos, Christian
51
Brunello, Giorgio
50
Vrontis, Demetris
50
Belz, Christian
48
Esch, Franz-Rudolf
47
Keller, Kevin Lane
47
Piller, Frank T.
47
Rajagopal
47
Stauss, Bernd
47
Burmann, Christoph
46
Albers, Sönke
45
Kirchgeorg, Manfred
45
Diller, Hermann
43
Madhani, Pankaj M.
43
Mattila, Anna S.
43
Gil Saura, Irene
42
Backhaus, Klaus
41
Lindgreen, Adam
41
Hammerschmidt, Maik
39
Kitchen, Philip J.
39
Svensson, Göran
39
Thaichon, Park
39
more ...
less ...
Published in...
All
Journal of the Academy of Marketing Science
12
Journal of marketing
11
Journal of international marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Routledge studies in marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Always learning
1
Customer engagement marketing
1
Edward Elgar E-Book Archive
1
Handbook of business-to-business marketing
1
Handbook of marketing strategy
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of marketing research : JMR
1
MSI reports : working paper series
1
Marketing Science
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Research handbooks in business and management
1
Springer eBook Collection / Business and Management
1
SpringerLink / Bücher
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
50
RePEc
1
Showing
1
-
10
of
51
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customer loyalty to whom? : managing the benefits and risks of salesperson-owned loyalty
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Steenkamp, …
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10003486870
Saved in:
2
Interfirm relational drivers of customer value
Palmatier, Robert W.
- In:
Journal of marketing
72
(
2008
)
4
,
pp. 76-89
Persistent link: https://www.econbiz.de/10003747964
Saved in:
3
Understanding relationship marketing and loyalty program effectiveness in global markets
Beck, Joshua T.
;
Chapman, Kelly
;
Palmatier, Robert W.
- In:
Journal of international marketing
23
(
2015
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011341904
Saved in:
4
International market entry strategies : relational, digital, and hybrid approaches
Watson, George F., IV.
;
Weaven, Scott
;
Perkins, Helen
; …
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 30-60
Persistent link: https://www.econbiz.de/10011848797
Saved in:
5
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
6
Use of relationship marketing programs in building customer-salesperson and customer-firm realationship : differential influences on financial outcomes
Palmatier, Robert W.
;
Scheer, Lisa K.
;
Houston, Mark B.
; …
- In:
International journal of research in marketing : IJRM ; …
24
(
2007
)
3
,
pp. 210-223
Persistent link: https://www.econbiz.de/10003562018
Saved in:
7
Leveraging relationship marketing strategies for better performance : a meta-analysis ; Report No. 05-115
Palmatier, Robert W.
;
Dant, Rajiv P.
;
Grewal, Dhruv
; …
- In:
MSI reports : working paper series
(
2005
)
3
,
pp. 107-140
Persistent link: https://www.econbiz.de/10003201776
Saved in:
8
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
9
The "first principles" of marketing strategy
Palmatier, Robert W.
;
Crecelius, Andrew T.
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 5-26
Persistent link: https://www.econbiz.de/10012113560
Saved in:
10
Transformational relationship events
Harmeling, Colleen M.
;
Palmatier, Robert W.
;
Houston, …
- In:
Journal of marketing
79
(
2015
)
5
,
pp. 39-62
Persistent link: https://www.econbiz.de/10011372422
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->