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~person:"Peter, Jerome Paul"
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Marketingmanagement
27
Marketing management
20
Marketing
19
Theorie
14
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Marktforschung
9
Market research
8
Consumer behaviour
7
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Peter, Jerome Paul
Kotler, Philip
140
Bruhn, Manfred
111
Homburg, Christian
105
Meffert, Heribert
84
Pepels, Werner
81
Kapferer, Clodwig
63
Malhotra, Naresh K.
61
Sheth, Jagdish N.
58
Kumar, V.
56
Bauer, Hans H.
49
Wiedmann, Klaus-Peter
49
Albers, Sönke
48
Herrmann, Andreas
48
Kuß, Alfred
48
Keller, Kevin Lane
47
Backhaus, Klaus
45
Hruschka, Harald
43
Aaker, David A.
41
Green, Paul E.
41
Kirchgeorg, Manfred
41
Tomczak, Torsten
41
Huber, Frank
40
Day, George S.
37
Berndt, Ralph
35
Decker, Reinhold
35
Esch, Franz-Rudolf
35
Kleinaltenkamp, Michael
35
Diller, Hermann
34
Kitchen, Philip J.
32
Wildner, Raimund
32
Hüttner, Manfred
31
Fantapié Altobelli, Claudia
30
Berekoven, Ludwig
29
Gierl, Heribert
29
Hair, Joseph F.
29
Vrontis, Demetris
29
Hildebrandt, Lutz
28
Kerin, Roger A.
28
Lehmann, Donald R.
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McGraw-Hill/Irwin series in marketing
3
Fundamentals of marketing research ; Vol. 4
1
McGraw-Hill higher education
1
Quantitative marketing techniques and analyses
1
The Irwin series in marketing
1
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ECONIS (ZBW)
22
USB Cologne (EcoSocSci)
8
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1
Consumer behavior : marketing strategy perspectives
Peter, Jerome Paul
-
1987
Persistent link: https://www.econbiz.de/10000735104
Saved in:
2
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2015
-
14. ed.
Persistent link: https://www.econbiz.de/10010339514
Saved in:
3
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2006
-
10. ed
Persistent link: https://www.econbiz.de/10002454915
Saved in:
4
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2011
-
12. ed., [internat. student ed.]
Persistent link: https://www.econbiz.de/10003895933
Saved in:
5
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2013
-
13. ed
Persistent link: https://www.econbiz.de/10009512077
Saved in:
6
A preface to marketing management
Peter, Jerome Paul
;
Donnelly, James H.
-
2008
-
11. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003527137
Saved in:
7
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
-
2009
Persistent link: https://www.econbiz.de/10003794414
Saved in:
8
The significance of statistical significance tests in marketing research
Sawyer, Alan G.
;
Peter, Jerome Paul
;
Beltramini, Richard F.
-
2007
Persistent link: https://www.econbiz.de/10003540641
Saved in:
9
Measurement readings for marketing research
Peter, Jerome Paul
(
contributor
)
-
1984
Persistent link: https://www.econbiz.de/10004783514
Saved in:
10
Marketing management : knowledge and skills ; text, analysis, cases, plans
Peter, Jerome Paul
;
Donnelly, James H.
-
1992
-
3. ed.
Persistent link: https://www.econbiz.de/10000842350
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