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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10003119627
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Ad typicality judgments in the processing of creative television ads
Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316
Persistent link: https://www.econbiz.de/10014234025
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Number 4 - Market research for the new millennium - Marketing research in the new millennium: Emerging issues and trends
Hill, Jimmy; Kling, Nathan D.; Malhotra, Naresh K.; … - In: Marketing intelligence & planning 19 (2001) 4, pp. 216-235
Persistent link: https://www.econbiz.de/10006977704
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Comparative Marketing Measures of Societal Quality of Life: Substantive Dimensions in 186 Countries
Peterson, Mark; Malhotra, Naresh K. - In: Journal of macromarketing : examining the interactions … 17 (1997) 1, pp. 25-38
Persistent link: https://www.econbiz.de/10006923684
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Methodological issues in cross-cultural marketing research: A state of the art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark - In: International marketing review 13 (1996) 5, pp. 7-43
Persistent link: https://www.econbiz.de/10006325202
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Basic marketing research : a decision-making approach
Malhotra, Naresh K.; Peterson, Mark - 2006 - 2. ed.
Persistent link: https://www.econbiz.de/10004857839
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SPECIAL ISSUE ON THE PAST, PRESENT, AND FUTURE OF THE MARKETING DISCIPLINE - Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century
Malhotra, Naresh K.; Peterson, Mark; Kleiser, Susan Bardi - In: Journal of the Academy of Marketing Science 27 (1999) 2, pp. 160-183
Persistent link: https://www.econbiz.de/10006152898