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Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju; Phau, Ian; Aiello, Gaetano - In: Journal of business research : JBR 69 (2016) 12, pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
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Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
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Sharing luxury possessions in the age of digital experience economy : consumption type and psychological entitlement
Kemper, Joya A.; Bai, Xue; Zhao, Fang; Chiew, Tung Moi; … - In: Journal of business research : JBR 142 (2022), pp. 875-885
Persistent link: https://www.econbiz.de/10013169465
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
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The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix; Chiew, Tung Moi - In: Journal of retailing and consumer services 44 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
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Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix; Mathmann, Frank; Hollebeek, Linda D.; … - In: Journal of advertising 52 (2023) 5, pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
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Relationship (breakup) reminders drive online advertising effectiveness
Tan, Ser Zian; Bandyopadhyay, Argho; Septianto, Felix - In: Psychology & marketing 40 (2023) 6, pp. 1152-1161
Persistent link: https://www.econbiz.de/10014291784