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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Brand management"
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Value brands : cheap or trendy...
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Australia
Brand management
Consumer behaviour
100
Konsumentenverhalten
83
Markenführung
35
Luxury goods
34
Luxusgüter
34
Brand image
29
Markenimage
28
Brand
24
Markenartikel
24
Australien
15
Emotion
12
Fashion
9
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Advertising
7
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Jugendliche
6
Luxury brands
6
Markentransfer
6
Mode
6
Youth
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Holiday behaviour
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Attitudes
4
Customer satisfaction
4
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4
Perception
4
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4
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4
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English
56
Author
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Phau, Ian
Keller, Kevin Lane
34
Melewar, T. C.
33
Loureiro, Sandra Maria Correia
32
Ko, Eunju
27
Baumgarth, Carsten
26
Burmann, Christoph
26
Cobb-Clark, Deborah A.
24
De Chernatony, Leslie
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
22
Esch, Franz-Rudolf
21
Fournier, Susan
21
Guzman, Francisco
20
Hollebeek, Linda D.
20
Khan, Imran
20
Veloutsou, Cleopatra
20
Bruwer, Johan
19
Dawes, John
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Christodoulides, George
18
MacInnis, Deborah J.
18
Rahman, Zillur
18
Romaniuk, Jenni
18
Sarkar, Juhi Gahlot
18
Wiedmann, Klaus-Peter
18
Merrilees, Bill
17
Steenkamp, Jan-Benedict E. M.
17
Bauer, Hans H.
16
Fetscherin, Marc
16
Kunkel, Thilo
16
Huber, Frank
15
Kapferer, Jean-Noël
15
Septianto, Felix
15
Valette-Florence, Pierre
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gázquez-Abad, Juan Carlos
14
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Journal of fashion marketing and management
6
Journal of business research : JBR
5
Marketing intelligence & planning
5
Marketing Intelligence & Planning
4
Australasian marketing journal
3
Journal of international consumer marketing
3
Journal of promotion management : JPM
3
The journal of brand management : an international journal
3
Young consumers : insight and ideas for responsible marketers
3
Asia-Pacific Journal of Business Administration
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
European journal of marketing : EJM
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of Fashion Marketing and Management: An International Journal
1
Journal of International Education in Business
1
Journal of Research in Interactive Marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of retailing and consumer services
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
Young Consumers
1
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ECONIS (ZBW)
46
Other ZBW resources
10
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1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
4
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
5
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
6
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
7
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
9
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
10
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
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