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~person:"Phau, Ian"
~subject:"Australia"
~subject:"Luxusgüter"
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Value brands : cheap or trendy...
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Australia
Luxusgüter
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
35
Markenführung
35
Luxury goods
34
Brand image
28
Markenimage
28
Brand
24
Markenartikel
24
Australien
15
Emotion
12
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Fashion
6
Jugendliche
6
Markentransfer
6
Mode
6
Youth
6
Advertising
5
Holiday behaviour
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
scale development
4
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8
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39
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8
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39
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2
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2
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Language
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English
47
Author
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Phau, Ian
Ko, Eunju
26
Cobb-Clark, Deborah A.
24
Wiedmann, Klaus-Peter
20
Kapferer, Jean-Noël
19
Jain, Sheetal
18
Seo, Yuri
17
Bruwer, Johan
14
Hennigs, Nadine
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Amatulli, Cesare
13
Shukla, Paurav
13
Christodoulides, George
12
Hyun, Sunghyup Sean
12
Guido, Gianluigi
11
Shimul, Anwar Sadat
11
Thaichon, Park
11
Atwal, Glyn
9
Espinoza Petersen, Francine
9
Heine, Klaus
9
Ozuem, Wilson
9
Peng, Norman
9
Arli, Denni
8
Cervellon, Marie-Cécile
8
Choi, Tsan-Ming
8
Jain, Varsha
8
Ryan, Chris
8
Shahid, Shadma
8
Sung, Billy
8
Williams, Jenny
8
Anderson, Kym
7
Chen, Annie Huiling
7
Han, Heesup
7
Klarmann, Christiane
7
Klaus, Philipp
7
Lawley, Meredith
7
Loureiro, Sandra Maria Correia
7
Michaelidou, Nina
7
Nagasawa, Shin'ya
7
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All
Journal of fashion marketing and management
9
Marketing intelligence & planning
5
Journal of business research : JBR
4
Journal of international consumer marketing
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal
2
Journal of promotion management : JPM
2
The journal of brand management : an international journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of targeting, measurement and analysis for marketing
1
Strategic change
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
47
Showing
1
-
10
of
47
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date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
3
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
4
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
5
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
6
Brand
image inconsistencies of luxury
fashion
brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
7
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
8
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
9
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
10
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
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