//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
~subject:"Luxury goods"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Luxury goods
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
35
Markenführung
35
Luxusgüter
34
Brand image
28
Markenimage
28
Brand
24
Markenartikel
24
Australia
15
Australien
15
Emotion
12
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Fashion
6
Jugendliche
6
Markentransfer
6
Mode
6
Youth
6
Advertising
5
Holiday behaviour
5
Luxury brands
5
Urlaubsverhalten
5
Werbung
5
Attitude
4
Social status
4
Sozialer Status
4
Tourism
4
Tourismus
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
scale development
4
more ...
less ...
Online availability
All
Undetermined
15
Free
8
Type of publication
All
Article
26
Book / Working Paper
8
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Reprint
1
more ...
less ...
Language
All
English
34
Author
All
Phau, Ian
Ko, Eunju
26
Wiedmann, Klaus-Peter
20
Kapferer, Jean-Noël
19
Jain, Sheetal
18
Seo, Yuri
17
Hennigs, Nadine
14
Septianto, Felix
14
Valette-Florence, Pierre
14
Amatulli, Cesare
13
Shukla, Paurav
13
Christodoulides, George
12
Hyun, Sunghyup Sean
12
Guido, Gianluigi
11
Shimul, Anwar Sadat
10
Atwal, Glyn
9
Espinoza Petersen, Francine
9
Heine, Klaus
9
Ozuem, Wilson
9
Peng, Norman
9
Thaichon, Park
9
Cervellon, Marie-Cécile
8
Choi, Tsan-Ming
8
Jain, Varsha
8
Shahid, Shadma
8
Sung, Billy
8
Chen, Annie Huiling
7
Han, Heesup
7
Klarmann, Christiane
7
Klaus, Philipp
7
Michaelidou, Nina
7
Nagasawa, Shin'ya
7
Park, Jungkun
7
Turunen, Linda Lisa Maria
7
Uggla, Henrik
7
Wang, Ying
7
Aiello, Gaetano
6
Ciornea, Raluca
6
Cui, Annie Peng
6
Das, Manish
6
more ...
less ...
Published in...
All
Journal of fashion marketing and management
7
Journal of business research : JBR
4
Journal of international consumer marketing
3
Marketing intelligence & planning
2
The journal of brand management : an international journal
2
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brand management ; Vol. 4
1
Country of origin effect : looking back and moving forward
1
International journal of consumer studies
1
Journal of hospitality and tourism insights
1
Journal of promotion management : JPM
1
Journal of targeting, measurement and analysis for marketing
1
Strategic change
1
The journal of consumer marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How young adult consumers evaluate diffusion brands : effects of
brand
loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
2
Luxury
fashion
branding ; Pt. 1
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010198012
Saved in:
3
Luxury
fashion
branding
Phau, Ian
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010384454
Saved in:
4
Consumer attitudes towards luxury
fashion
apparel made in sweatshops
Phau, Ian
;
Teah, Min
;
Chuah, Joe
- In:
Journal of fashion marketing and management
19
(
2015
)
2
,
pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
Saved in:
5
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
6
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
7
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
8
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Country of origin effect : looking back and moving forward
,
(pp. 84-105)
.
2019
Persistent link: https://www.econbiz.de/10012008497
Saved in:
9
Development and validation of consumers' need for ingredient authenticity (CNIA scale)
Zainol, Zahirah
;
Phau, Ian
;
Cheah, Isaac
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 376-397
Persistent link: https://www.econbiz.de/10011875430
Saved in:
10
Status and nonstatus consumers' attitudes toward foreign and domestic luxury brands of underwear
Lee, Wai Jin
;
Phau, Ian
;
Roy, Rajat
- In:
Journal of international consumer marketing
24
(
2012
)
1/2
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009545352
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->