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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Young consumers' evaluations of diffusion brands
Phau, Ian; Cheong, Edith - In: Young consumers : insight and ideas for responsible … 10 (2009) 3, pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Asia-Pacific journal of business administration 1 (2009) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
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Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian; Sequeira, Marishka; Dix, Steve - In: Direct marketing : an international journal 3 (2009) 4, pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian; Teah, Min - In: Direct marketing : an international journal 3 (2009) 2, pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
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Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
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"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve; Phau, Ian; Pougnet, Sonia - In: Young consumers : insight and ideas for responsible … 11 (2010) 1, pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian; Leng, Yip Siew - In: Journal of fashion marketing and management 12 (2008) 1, pp. 68-89
Persistent link: https://www.econbiz.de/10003696372