Similar Search Results

Personal and historical nostalgia : a comparison of common emotions

Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146

Persistent link: https://www.econbiz.de/10010189505

Brand leaders and me-too alternatives : how do consumers choose?

Quintal, Vanessa; Phau, Ian - In: Marketing intelligence & planning 31 (2013) 4, pp. 367-387

Persistent link: https://www.econbiz.de/10009764904

Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels

Lwin, Michael; Phau, Ian; Huang, Yu-an; Lim, Aaron - In: Journal of vacation marketing : an international journal 20 (2014) 2, pp. 95-109

Persistent link: https://www.econbiz.de/10010359553

Measuring situational triggers of television channel switching

Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150

Persistent link: https://www.econbiz.de/10003989403

"Bonds" or "Calvin Klein" Down-under : consumer ethnocentric and brand country origin effects towards men's underwear

Lee, Wai Jin; Phau, Ian; Roy, Rajat - In: Journal of fashion marketing and management 17 (2013) 1, pp. 65-84

Persistent link: https://www.econbiz.de/10009732062

Impact of gender on perceptual fit evaluation for prestige brands

Lau, Kong Cheen; Phau, Ian - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 354-367

Persistent link: https://www.econbiz.de/10003971189

Motivations, attitudes and intentions towards luxury dining in airplane themed restaurants : moderating roles of desire to fly, desire for luxury and FOMO

Lau, Kong Cheen; Lee, Sean; Phau, Ian - In: Journal of hospitality and tourism insights 6 (2023) 5, pp. 1967-1989

Persistent link: https://www.econbiz.de/10014445536

Exploring the Luxury Brand Attachment Scale

Shimul, Anwar Sadat - 2018

This research explores a specific scale for luxury brand attachment (LBA). In the research LBA is defined as “the … emotional bond that connects a consumer to the luxury brand and develops deep feelings within the consume r towards the luxury … brand”. Brand attachment in the luxury branding context is more emotionally driven and the existing brand attachment scales …

Persistent link: https://www.econbiz.de/10012915533

Through the looking glass : perceiving risk and emotions toward cosmetic procedure engagement

Sood, Abhinav; Quintal, Vanessa Ann; Phau, Ian - In: The journal of services marketing 36 (2022) 1, pp. 14-28

Persistent link: https://www.econbiz.de/10012798379

Experiential Approach to Consumer Decision Making

Phau, Ian - 2020

Persistent link: https://www.econbiz.de/10013042886