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~person:"Phau, Ian"
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Phau, Ian
Winter-Ebmer, Rudolf
329
Zweimüller, Josef
215
Marterbauer, Markus
190
Aiginger, Karl
187
Breuss, Fritz
178
Walterskirchen, Ewald
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Schneider, Friedrich
165
Stankovsky, Jan
150
Biffl, Gudrun
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Url, Thomas
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Weber, Andrea
139
Güth, Werner
134
Huber, Peter
130
Lusk, Jayson L.
125
Kratena, Kurt
124
Hofer, Helmut
123
Sinabell, Franz
123
Whitehead, John C.
120
Han, Heesup
119
Scarpa, Riccardo
118
Belk, Russell W.
114
Tichy, Gunther
114
Böheim, René
112
Alberini, Anna
111
Mahringer, Helmut
109
Neck, Reinhard
109
Halla, Martin
107
Lehner, Gerhard
107
Mattila, Anna S.
106
Guger, Alois
105
Madlener, Reinhard
105
Baumgartner, Josef
103
Grunert, Klaus G.
101
Kemfert, Claudia
100
Sutter, Matthias
100
Köppl, Angela
99
Nayga, Rodolfo M.
99
Schill, Wolf-Peter
99
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96
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Marketing Intelligence & Planning
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Journal of promotion management : JPM
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Journal of international consumer marketing
5
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4
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3
Journal of retailing and consumer services
3
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2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
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The journal of consumer marketing
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Young consumers : insight and ideas for responsible marketers
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European Journal of Marketing
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International Journal of Wine Business Research
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83
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1
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
2
Television advertising avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
3
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
4
Examining the mediating role of consumer desire for luxury : can perceived sustainability and natural rarity evoke willingness to pay more?
Wang, Xujia
;
Sung, Billy
;
Phau, Ian
- In:
Journal of international consumer marketing
36
(
2024
)
4
,
pp. 301-319
Persistent link: https://www.econbiz.de/10014575068
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
6
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
7
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
8
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
9
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
10
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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