//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Good and guilt-free : the role...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
100
Konsumentenverhalten
83
Brand management
33
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
28
Australia
25
Brand
21
Markenartikel
21
Australien
16
Emotion
13
Advertising
8
Advertising effects
8
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Beziehungsmarketing
7
Relationship marketing
7
Brand extension
6
Markentransfer
6
Werbung
6
Fashion
5
Holiday behaviour
5
Jugendliche
5
Luxury brands
5
Urlaubsverhalten
5
Youth
5
Attitude
4
Attitudes
4
Customer satisfaction
4
Mode
4
Perceived risk
4
Perception
4
Social status
4
Sozialer Status
4
Tourism
4
more ...
less ...
Online availability
All
Undetermined
54
Free
12
Type of publication
All
Article
94
Book / Working Paper
8
Journal
1
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
research-article
17
Aufsatz im Buch
3
Book section
3
Collection of articles of several authors
1
Reprint
1
Sammelwerk
1
more ...
less ...
Language
All
English
102
Undetermined
1
Author
All
Phau, Ian
Asongu, Simplice
171
Nijkamp, Peter
162
Bruhn, Manfred
133
Kotler, Philip
127
Han, Heesup
126
Schaltegger, Stefan
126
Belk, Russell W.
116
Homburg, Christian
113
Sheth, Jagdish N.
109
Tisdell, Clement A.
109
Mattila, Anna S.
107
Wiedmann, Klaus-Peter
107
Huber, Frank
106
Bauer, Hans H.
105
Grunert, Klaus G.
104
Herrmann, Andreas
97
Gierl, Heribert
94
Meffert, Heribert
92
Vrontis, Demetris
90
Lusk, Jayson L.
86
Foxall, Gordon R.
83
Asheim, Geir B.
82
Sarkis, Joseph
82
Grewal, Dhruv
80
Dwivedi, Yogesh Kumar
79
Khare, Arpita
78
Usman, Osly
76
Bagozzi, Richard P.
75
Hauff, Michael von
75
Bergh, Jeroen C. J. M. van den
73
Pelsmacker, Patrick de
73
Rajagopal
72
Simonis, Udo E.
72
Bretschger, Lucas
71
Pepels, Werner
71
Kumar, V.
70
Loureiro, Sandra Maria Correia
70
Septianto, Felix
70
Keller, Kevin Lane
69
more ...
less ...
Published in...
All
Marketing Intelligence & Planning
8
Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
85
Other ZBW resources
17
BASE
1
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
2
Attitudes towards environmentally friendly products : the influence of ecoliteracy, interpersonal influence and value orientation
Cheah, Isaac
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
5
,
pp. 452-472
Persistent link: https://www.econbiz.de/10009384829
Saved in:
3
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
4
Special issue: "Down Under"
Phau, Ian
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10003974819
Saved in:
5
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
6
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
7
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
8
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
9
Young consumers' motives for using SMS and perceptions towards SMS advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
10
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->