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Predictors of commercial zapping during live prime-time television : an observation-based study identifies factors that drive TV channel switching
Dix, Stephen Richard; Phau, Ian - In: Journal of advertising research 57 (2017) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10011707582
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Measuring situational triggers of television channel switching
Dix, Steve; Phau, Ian - In: Marketing intelligence & planning 28 (2010) 2/3, pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
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Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher; Phau, Ian - In: Journal of global marketing 26 (2013) 3, pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
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Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher; Phau, Ian - In: Journal of research in interactive marketing : … 4 (2010) 3, pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
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Television advertising avoidance : advancing research methodology
Dix, Steve; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
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Effects of tourism experiences on tourists' subjective well-being through recollection and storytelling
Su, LuJun; Pan, Lin; Wen, Jun; Phau, Ian - In: Journal of vacation marketing 29 (2023) 4, pp. 479-497
Persistent link: https://www.econbiz.de/10014382450
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An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael; Phau, Ian - In: Journal of marketing management : MM 30 (2014) 13/14, pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
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Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in advertising
Marchegiani, Christopher; Phau, Ian - In: Journal of promotion management : JPM 16 (2010) 1/2, pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
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The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher; Phau, Ian - In: The international review of retail, distribution and … 22 (2012) 1, pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
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The value of historical nostalgia for marketing management
Marchegiani, Christopher; Phau, Ian - In: Marketing intelligence & planning 29 (2011) 2, pp. 108-122
Persistent link: https://www.econbiz.de/10009156916