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~person:"Phau, Ian"
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100
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Phau, Ian
Heckman, James J.
123
Han, Heesup
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Belk, Russell W.
114
Mattila, Anna S.
105
Grunert, Klaus G.
104
Ravallion, Martin
98
Huber, Frank
92
Bauer, Hans H.
90
Alkire, Sabina
89
Usman, Osly
88
Lusk, Jayson L.
85
Wiedmann, Klaus-Peter
85
Foxall, Gordon R.
84
Gierl, Heribert
81
Herrmann, Andreas
81
Khare, Arpita
78
Sheth, Jagdish N.
77
Diewert, Walter E.
75
Chen, Xi
74
Bagozzi, Richard P.
72
Grewal, Dhruv
71
Agarwal, Sumit
70
Dwivedi, Yogesh Kumar
69
Nayga, Rodolfo M.
69
Loureiro, Sandra Maria Correia
67
Septianto, Felix
67
Stavins, Joanna
67
Laroche, Michel
66
Walsh, Gianfranco
64
Wansink, Brian
64
Diamantopoulos, Adamantios
62
Bruwer, Johan
61
Cobb-Clark, Deborah A.
61
Borghans, Lex
60
Falk, Armin
60
Klasen, Stephan
59
Paul, Justin
59
Cherchye, Laurens
58
Jang, Soocheong
58
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Marketing Intelligence & Planning
9
Marketing intelligence & planning
9
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
Australasian marketing journal
4
The journal of brand management : an international journal
4
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
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Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
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Journal of International Education in Business
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business ethics : JOBE
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Journal of consumer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing communications
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Journal of marketing management : MM
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ECONIS (ZBW)
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Other ZBW resources
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1
Measuring situational triggers of television channel switching
Dix, Steve
;
Phau, Ian
- In:
Marketing intelligence & planning
28
(
2010
)
2/3
,
pp. 137-150
Persistent link: https://www.econbiz.de/10003989403
Saved in:
2
Conceptualising attitudes towards brand genuinuity : scale development and validation
Hart, Brian 't
;
Phau, Ian
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 327-340
Persistent link: https://www.econbiz.de/10013270435
Saved in:
3
Conceptualising luxury brand attachment : scale development and validation
Shimul, Anwar Sadat
;
Phau, Ian
;
Lwin, Michael
- In:
The journal of brand management : an international journal
26
(
2019
)
6
,
pp. 675-690
Persistent link: https://www.econbiz.de/10012120866
Saved in:
4
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
5
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
6
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
7
Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat
;
Phau, Ian
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Saved in:
8
Development and validation of the personal nostalgia scale
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of marketing communications
19
(
2013
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10009700190
Saved in:
9
Validating the Customer Satisfaction Survey (CSS) Scale in the Australian fast food industry
Phau, Ian
;
Ferguson, Graham
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 147-154
Persistent link: https://www.econbiz.de/10010125800
Saved in:
10
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of Research in Interactive Marketing
4
(
2010
)
3
,
pp. 241-256
Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on
cognition
, attitudes …
Persistent link: https://www.econbiz.de/10014902178
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