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Luxury fashion branding ; Pt. 1

Phau, Ian (contributor) - 2013

Persistent link: https://www.econbiz.de/10010198012

Luxury fashion branding

Phau, Ian (contributor) - 2013

Persistent link: https://www.econbiz.de/10010384454

How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption

Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123

Persistent link: https://www.econbiz.de/10003890723

Antecedents and outcomes of brand prominence on willingness to buy luxury brands

Cheah, Isaac; Phau, Ian; Chong, Calvin; Shimul, Anwar Sadat - In: Journal of fashion marketing and management 19 (2015) 4, pp. 402-415

Persistent link: https://www.econbiz.de/10011502882

Brand prominence in luxury consumption : will emotional value adjudicate our longing for status?

Butcher, Luke; Phau, Ian; Teah, Min - In: The journal of brand management : an international journal 23 (2016) 6, pp. 701-715

Persistent link: https://www.econbiz.de/10011625286

Development and validation of consumers' need for ingredient authenticity (CNIA scale)

Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Country of origin effect : looking back and moving forward, (pp. 84-105). 2019

Persistent link: https://www.econbiz.de/10012008497

Introduction to the Special section: The mystique of luxury brands

Phau, Ian; Phan, Michel; Lwin, Michael - In: Journal of business research : JBR 81 (2017), pp. 155

Persistent link: https://www.econbiz.de/10011771650

Development and validation of consumers' need for ingredient authenticity (CNIA scale)

Zainol, Zahirah; Phau, Ian; Cheah, Isaac - In: Journal of promotion management : JPM 24 (2018) 3, pp. 376-397

Persistent link: https://www.econbiz.de/10011875430

Is HUGO still the BOSS? : investigating the reciprocal effects of brand extensions on brand personality of luxury brands

Phau, Ian; Matthiesen, Insa-Mascha; Shimul, Anwar Sadat - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 4, pp. 297-305

Persistent link: https://www.econbiz.de/10012668455

Conceptualising Luxury Brand Attachment : Scale Development and Validation

Shimul, Anwar Sadat - 2020

This paper aims to conceptualise consumer's luxury brand attachment by developing and validating a psychometric scale … scale. Finally, study 5 examines two behavioural indicators of luxury brand attachment. The results show a parsimonious 7 …-item luxury brand attachment scale. The studies confirm that there are major differences among luxury brand attachment …

Persistent link: https://www.econbiz.de/10012837896