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~person:"Phau, Ian"
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100
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Phau, Ian
Han, Heesup
119
Belk, Russell W.
116
Grunert, Klaus G.
113
Mattila, Anna S.
108
Mitchell, Olivia S.
98
Huber, Frank
92
Heckman, James J.
90
Sheth, Jagdish N.
89
Usman, Osly
88
Chen, Xi
87
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Wiedmann, Klaus-Peter
84
Gierl, Heribert
82
Herrmann, Andreas
82
Bauer, Hans H.
81
Khare, Arpita
78
Wise, David A.
77
Hurd, Michael D.
73
Agarwal, Sumit
71
Grewal, Dhruv
71
Dwivedi, Yogesh Kumar
70
Nayga, Rodolfo M.
70
Bagozzi, Richard P.
69
Septianto, Felix
68
Laroche, Michel
67
Loureiro, Sandra Maria Correia
67
Stavins, Joanna
67
Cobb-Clark, Deborah A.
63
Wansink, Brian
63
Bruwer, Johan
62
Blundell, Richard W.
61
Jang, Soocheong
61
Vermeulen, Frederic
61
French, Eric
60
Paul, Justin
59
Walsh, Gianfranco
59
Moschis, George P.
58
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57
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Marketing Intelligence & Planning
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Marketing intelligence & planning
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Journal of fashion marketing and management
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Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of Consumer Marketing
3
Journal of retailing and consumer services
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2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
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Journal of Research in Interactive Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Strategic change
2
The international review of retail, distribution and consumer research
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2
Young Consumers
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
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Asia-Pacific Journal of Business Administration
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Brand management ; Vol. 4
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European Journal of Marketing
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International Journal of Wine Business Research
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Journal of International Education in Business
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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1
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
2
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
3
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
4
Effective advertising appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
5
Examining regulatory focus in the information processing of imagery and analytical advertisements
Roy, Rajat
;
Phau, Ian
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 371-381
Persistent link: https://www.econbiz.de/10010469994
Saved in:
6
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of Research in Interactive Marketing
4
(
2010
)
3
,
pp. 241-256
Purpose – The paper aims to examine the effect of varying intensities of personal nostalgia on
cognition
, attitudes …
Persistent link: https://www.econbiz.de/10014902178
Saved in:
7
How young adult
consumers
evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
8
Young
consumers
' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
9
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
10
Consumers
' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
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