Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Phau, Ian"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
83
Konsumentenverhalten
83
Brand management
36
Markenführung
36
Luxury goods
34
Luxusgüter
34
Brand image
33
Markenimage
32
Brand
24
Markenartikel
24
Australia
15
Australien
15
Emotion
13
Designation of origin
9
Herkunftsbezeichnung
9
Advertising effects
8
Product counterfeiting
8
Produktpiraterie
8
Werbewirkung
8
Beziehungsmarketing
7
Brand extension
7
Holiday behaviour
7
Relationship marketing
7
Urlaubsverhalten
7
Fashion
6
Markentransfer
6
Mode
6
Advertising
5
Jugendliche
5
Luxury brands
5
Perception
5
Tourism
5
Tourismus
5
Wahrnehmung
5
Werbung
5
Youth
5
Attitude
4
Hotel industry
4
Hotellerie
4
Social status
4
more ...
less ...
Online availability
All
Undetermined
39
Free
12
Type of publication
All
Article
82
Book / Working Paper
11
Journal
2
Type of publication (narrower categories)
All
Article in journal
81
Aufsatz in Zeitschrift
81
Aufsatz im Buch
4
Book section
4
Collection of articles of several authors
4
Sammelwerk
4
Reprint
1
more ...
less ...
Language
All
English
93
Undetermined
2
Author
All
Phau, Ian
Esch, Franz-Rudolf
171
Burmann, Christoph
164
Huber, Frank
156
Bauer, Hans H.
133
Belk, Russell W.
117
Han, Heesup
117
Wiedmann, Klaus-Peter
111
Herrmann, Andreas
106
Grunert, Klaus G.
101
Mattila, Anna S.
100
Baumgarth, Carsten
97
Bruhn, Manfred
96
Gierl, Heribert
96
Dwivedi, Yogesh Kumar
90
Melewar, T. C.
88
Meffert, Heribert
87
Sheth, Jagdish N.
86
Lusk, Jayson L.
85
Loureiro, Sandra Maria Correia
82
Keller, Kevin Lane
80
Usman, Osly
80
Pelsmacker, Patrick de
77
Grewal, Dhruv
76
Verhoef, Peter C.
75
Foxall, Gordon R.
73
Paul, Justin
73
Walsh, Gianfranco
73
Khare, Arpita
72
Rajagopal
72
Sattler, Henrik
72
Septianto, Felix
72
Bagozzi, Richard P.
71
Tomczak, Torsten
71
Chintagunta, Pradeep K.
70
Ahlert, Dieter
69
Wansink, Brian
69
Skiera, Bernd
68
Agarwal, Sumit
67
Nayga, Rodolfo M.
67
more ...
less ...
Published in...
All
Journal of fashion marketing and management
9
Marketing intelligence & planning
8
Journal of business research : JBR
6
Journal of promotion management : JPM
6
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Country of origin effect : looking back and moving forward
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of vacation marketing : an international journal
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Services marketing quarterly
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
1
Tourism review : the official journal of the AIEST
1
more ...
less ...
Source
All
ECONIS (ZBW)
93
BASE
2
Showing
1
-
10
of
95
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
2
Brand
love : corroborating evidence across four continents
Sajtos, Laszlo
;
Cao, Joanne T.
;
Espinosa, Jennifer A.
; …
- In:
Journal of business research : JBR
126
(
2021
),
pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
Saved in:
3
The role of
brand
self-congruence,
brand
love and
brand
attachment on
brand
advocacy : a serial mediation model
Shimul, Anwar Sadat
;
Phau, Ian
- In:
Marketing intelligence & planning
41
(
2023
)
5
,
pp. 649-666
Persistent link: https://www.econbiz.de/10014313079
Saved in:
4
Antecedents and outcomes of
brand
prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
5
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
6
Brand
prominence in luxury consumption : will emotional value adjudicate our longing for status?
Butcher, Luke
;
Phau, Ian
;
Teah, Min
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 701-715
Persistent link: https://www.econbiz.de/10011625286
Saved in:
7
Idol attachment and human
brand
loyalty
Huang, Yu-an
;
Lin, Chad
;
Phau, Ian
- In:
European journal of marketing : EJM
49
(
2015
)
7/8
,
pp. 1234-1255
Persistent link: https://www.econbiz.de/10011338789
Saved in:
8
Do prototypical brands have an advantage over me-too brands in mature marketplace?
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of international consumer marketing
25
(
2013
)
5
,
pp. 305-318
Persistent link: https://www.econbiz.de/10010210571
Saved in:
9
Examining consumer risk perceptions of prototypical brands versus me-too brands
Quintal, Vanessa
;
Phau, Ian
- In:
Journal of promotion management : JPM
20
(
2014
)
2
,
pp. 115-135
Persistent link: https://www.econbiz.de/10010373183
Saved in:
10
Is HUGO still the BOSS? : investigating the reciprocal effects of
brand
extensions on
brand
personality of luxury brands
Phau, Ian
;
Matthiesen, Insa-Mascha
;
Shimul, Anwar Sadat
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 297-305
Persistent link: https://www.econbiz.de/10012668455
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
