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~person:"Phau, Ian"
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Consumer behaviour
83
Konsumentenverhalten
83
Brand management
32
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
Markenimage
28
Brand
21
Markenartikel
21
Australia
14
Australien
14
Emotion
12
Designation of origin
8
Herkunftsbezeichnung
8
Product counterfeiting
8
Produktpiraterie
8
Advertising effects
7
Beziehungsmarketing
7
Relationship marketing
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Werbewirkung
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Brand extension
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Markentransfer
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Holiday behaviour
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Jugendliche
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Fashion
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Social status
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Tourism
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Tourismus
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Willingness to pay
4
Zahlungsbereitschaftsanalyse
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scale development
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English
85
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Phau, Ian
Zenou, Yves
294
Vivarelli, Marco
222
Jackson, Matthew O.
141
Acemoglu, Daron
140
Han, Heesup
117
Patacchini, Eleonora
117
Belk, Russell W.
114
Mattila, Anna S.
103
Huber, Frank
101
Bauer, Hans H.
100
Grunert, Klaus G.
100
Herrmann, Andreas
93
Galor, Oded
90
Bogliacino, Francesco
87
Lusk, Jayson L.
86
Wiedmann, Klaus-Peter
86
Dwivedi, Yogesh Kumar
85
Goyal, Sanjeev
85
Gierl, Heribert
84
Sutter, Matthias
84
Piva, Mariacristina
83
Naudé, Wim
82
Sheth, Jagdish N.
80
Usman, Osly
80
Fafchamps, Marcel
79
Grewal, Dhruv
79
Van Reenen, John
79
Agarwal, Sumit
78
Loureiro, Sandra Maria Correia
78
Bloom, Nicholas
77
Stavins, Joanna
77
Sabatini, Fabio
75
Peitz, Martin
74
Skiera, Bernd
74
Chintagunta, Pradeep K.
73
Foxall, Gordon R.
72
Janssen, Maarten C. W.
72
Galeotti, Andrea
71
Walsh, Gianfranco
71
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Marketing intelligence & planning
8
Journal of fashion marketing and management
7
Journal of promotion management : JPM
6
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing management : MM
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of strategic marketing
1
Journal of targeting, measurement and analysis for marketing
1
Journal of travel and tourism marketing
1
Journal of vacation marketing
1
Journal of vacation marketing : an international journal
1
Services marketing quarterly
1
The journal of services marketing
1
Tourism management : research, policies, practice
1
Tourism management perspectives : TMP
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ECONIS (ZBW)
85
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1
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
2
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
3
Religiosity and digital piracy : an empirical examination
Casidy, Riza
;
Phau, Ian
;
Lwin, Michael
- In:
Services marketing quarterly
37
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011452121
Saved in:
4
Digital piracy
Phau, Ian
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009671854
Saved in:
5
Antecedents and outcomes of brand prominence on willingness to buy luxury brands
Cheah, Isaac
;
Phau, Ian
;
Chong, Calvin
;
Shimul, Anwar Sadat
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 402-415
Persistent link: https://www.econbiz.de/10011502882
Saved in:
6
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
7
Devil continues to wear "counterfeit" Prada : a tale of two cities
Teah, Min
;
Phau, Ian
;
Huang, Yu-an
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 176-189
Persistent link: https://www.econbiz.de/10011376747
Saved in:
8
Conceptualising consumer economic nationalistic tendencies : scale development and validation
Cheah, Isaac
;
Phau, Ian
- In:
The international review of retail, distribution and …
25
(
2015
)
3
,
pp. 313-331
Persistent link: https://www.econbiz.de/10011376925
Saved in:
9
Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa
;
Phau, Ian
;
Sims, Daniel
;
Cheah, Isaac
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
Saved in:
10
Modelling effects of consumer animosity : consumers' willingness to buy foreign and hybrid products
Cheah, Isaac
;
Phau, Ian
;
Kea, Garick
;
Huang, Yu-An
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 184-192
Persistent link: https://www.econbiz.de/10011473189
Saved in:
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