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Consumer behaviour
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Phau, Ian
Gierl, Heribert
121
Belk, Russell W.
120
Han, Heesup
120
Bauer, Hans H.
112
Mattila, Anna S.
109
Pelsmacker, Patrick de
108
Grunert, Klaus G.
105
Huber, Frank
102
Kaiser, Harry M.
98
Wiedmann, Klaus-Peter
91
Herrmann, Andreas
88
Lusk, Jayson L.
86
Eisend, Martin
84
Foxall, Gordon R.
84
Sheth, Jagdish N.
84
Dwivedi, Yogesh Kumar
83
Grewal, Dhruv
81
Khare, Arpita
81
Loureiro, Sandra Maria Correia
76
Septianto, Felix
76
Usman, Osly
76
Anderson, Simon P.
75
Bruhn, Manfred
70
Chintagunta, Pradeep K.
70
Nayga, Rodolfo M.
70
Laroche, Michel
69
Wansink, Brian
69
Agarwal, Sumit
68
Bagozzi, Richard P.
68
Verhoef, Peter C.
67
Stavins, Joanna
66
Paul, Justin
65
Hollebeek, Linda D.
64
Walsh, Gianfranco
64
Bruwer, Johan
63
Gröppel-Klein, Andrea
63
Skiera, Bernd
63
Esch, Franz-Rudolf
62
Jang, Soocheong
61
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Marketing Intelligence & Planning
9
Marketing intelligence & planning
9
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Strategic change
2
The international review of retail, distribution and consumer research
2
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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics Ser.
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European Journal of Marketing
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International Journal of Wine Business Research
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Journal of International Education in Business
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Journal of consumer behaviour
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Journal of global marketing
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Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Journal of hospitality and tourism insights
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of marketing communications
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Journal of marketing management : MM
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ECONIS (ZBW)
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Other ZBW resources
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21
How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian
;
Cheong, Edith
- In:
Journal of international consumer marketing
21
(
2009
)
2
,
pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
Saved in:
22
Young consumers' evaluations of diffusion brands
Phau, Ian
;
Cheong, Edith
- In:
Young consumers : insight and ideas for responsible …
10
(
2009
)
3
,
pp. 210-224
Persistent link: https://www.econbiz.de/10003898956
Saved in:
23
To buy or not to buy a "counterfeit" Ralph Lauren polo shirt : the role of lawfulness and legality toward purchasing counterfeits
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Asia-Pacific journal of business administration
1
(
2009
)
1
,
pp. 68-80
Persistent link: https://www.econbiz.de/10003915451
Saved in:
24
Consumers' willingness to knowingly purchase counterfeit products
Phau, Ian
;
Sequeira, Marishka
;
Dix, Steve
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 262-281
Persistent link: https://www.econbiz.de/10003935938
Saved in:
25
Young consumers' motives for using SMS and perceptions towards SMS
advertising
Phau, Ian
;
Teah, Min
- In:
Direct marketing : an international journal
3
(
2009
)
2
,
pp. 97-108
Persistent link: https://www.econbiz.de/10003936993
Saved in:
26
Impact of gender on perceptual fit evaluation for prestige brands
Lau, Kong Cheen
;
Phau, Ian
- In:
The journal of brand management : an international journal
17
(
2009/10
)
5
,
pp. 354-367
Persistent link: https://www.econbiz.de/10003971189
Saved in:
27
Television
advertising
avoidance : advancing research methodology
Dix, Steve
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 114-133
Persistent link: https://www.econbiz.de/10003974802
Saved in:
28
Attitudes toward domestic and foreign luxury brand apparel : a comparison between status and non status seeking teenagers
Phau, Ian
;
Leng, Yip Siew
- In:
Journal of fashion marketing and management
12
(
2008
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10003696372
Saved in:
29
Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha
;
Phau, Ian
- In:
Journal of fashion marketing and management
14
(
2010
)
2
,
pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
Saved in:
30
Predictors of usage intentions of pirated software
Phau, Ian
;
Ng, James
- In:
Journal of business ethics : JOBE
94
(
2010
)
1
,
pp. 23-37
Persistent link: https://www.econbiz.de/10003986098
Saved in:
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