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~person:"Phau, Ian"
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Consumer behaviour
100
Konsumentenverhalten
83
Brand management
33
Markenführung
32
Luxury goods
31
Luxusgüter
31
Brand image
28
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Australien
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Language
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English
111
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2
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Phau, Ian
Han, Heesup
123
Belk, Russell W.
120
Gierl, Heribert
120
Bauer, Hans H.
113
Mattila, Anna S.
112
Pelsmacker, Patrick de
108
Grunert, Klaus G.
105
Huber, Frank
104
Kaiser, Harry M.
97
Wiedmann, Klaus-Peter
89
Herrmann, Andreas
86
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Eisend, Martin
84
Usman, Osly
84
Dwivedi, Yogesh Kumar
83
Sheth, Jagdish N.
83
Bagozzi, Richard P.
81
Grewal, Dhruv
80
Khare, Arpita
80
Loureiro, Sandra Maria Correia
78
Septianto, Felix
78
Anderson, Simon P.
75
Chintagunta, Pradeep K.
70
Laroche, Michel
70
Nayga, Rodolfo M.
70
Wansink, Brian
70
Agarwal, Sumit
68
Walsh, Gianfranco
68
Stavins, Joanna
66
Esch, Franz-Rudolf
64
Paul, Justin
64
Verhoef, Peter C.
64
Gröppel-Klein, Andrea
63
Ashkanasy, Neal M.
62
Bruwer, Johan
61
Jang, Soocheong
61
Taylor, Charles Raymond
61
Ko, Eunju
60
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Marketing Intelligence & Planning
9
Marketing intelligence & planning
9
Journal of promotion management : JPM
8
Journal of fashion marketing and management
7
Journal of business research : JBR
5
Journal of international consumer marketing
5
The journal of brand management : an international journal
4
Australasian marketing journal
3
Journal of retailing and consumer services
3
Young consumers : insight and ideas for responsible marketers
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Country of origin effect : looking back and moving forward
2
Direct marketing : an international journal
2
European journal of marketing : EJM
2
Journal of Fashion Marketing and Management: An International Journal
2
Journal of Research in Interactive Marketing
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Strategic change
2
The international review of retail, distribution and consumer research
2
The journal of consumer marketing
2
Asia Pacific Journal of Marketing and Logistics
1
Asia Pacific Journal of Marketing and Logistics Ser.
1
Asia-Pacific Journal of Business Administration
1
Asia-Pacific journal of business administration
1
Brand management ; Vol. 4
1
European Journal of Marketing
1
International Journal of Wine Business Research
1
International journal of consumer studies
1
International journal of wine business research : IJWBR
1
Journal of International Education in Business
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of consumer behaviour
1
Journal of global marketing
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of hospitality and tourism insights
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing communications
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
92
Other ZBW resources
19
BASE
2
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1
Examining the moderating role of rational-versus emotional-fucsed websites : the case of boutique hotels
Lwin, Michael
;
Phau, Ian
;
Huang, Yu-an
;
Lim, Aaron
- In:
Journal of vacation marketing : an international journal
20
(
2014
)
2
,
pp. 95-109
Persistent link: https://www.econbiz.de/10010359553
Saved in:
2
An exploratory study of existential guilt appeals in charitable advertisements
Lwin, Michael
;
Phau, Ian
- In:
Journal of marketing management : MM
30
(
2014
)
13/14
,
pp. 1467-1485
Persistent link: https://www.econbiz.de/10010433910
Saved in:
3
Personal and historical nostalgia : a comparison of common emotions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of global marketing
26
(
2013
)
3
,
pp. 137-146
Persistent link: https://www.econbiz.de/10010189505
Saved in:
4
Consumer attitude and intention toward ridesharing
Cheah, Isaac
;
Shimul, Anwar Sadat
;
Liang, Johan
;
Phau, Ian
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 115-136
Persistent link: https://www.econbiz.de/10013170051
Saved in:
5
Effective
advertising
appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
6
Away from "unified nostalgia" : conceptual differences of Personal and Historical nostalgia appeals in
advertising
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of promotion management : JPM
16
(
2010
)
1/2
,
pp. 80-95
Persistent link: https://www.econbiz.de/10003974797
Saved in:
7
The value of historical nostalgia for marketing management
Marchegiani, Christopher
;
Phau, Ian
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 108-122
Persistent link: https://www.econbiz.de/10009156916
Saved in:
8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Marchegiani, Christopher
;
Phau, Ian
- In:
The international review of retail, distribution and …
22
(
2012
)
1
,
pp. 27-53
Persistent link: https://www.econbiz.de/10009509889
Saved in:
9
How can the word "NEW" evoke consumers' experiences of novelty and interest?
Sung, Billy
;
Hartley, Nicole
;
Vanman, Eric
;
Phau, Ian
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 166-173
Persistent link: https://www.econbiz.de/10011528611
Saved in:
10
"Bend it like Beckham" : the influence of sports celebrities on young adult consumers
Dix, Steve
;
Phau, Ian
;
Pougnet, Sonia
- In:
Young consumers : insight and ideas for responsible …
11
(
2010
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10003972239
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