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How young adult consumers evaluate diffusion brands : effects of brand loyalty and status consumption
Phau, Ian; Cheong, Edith - In: Journal of international consumer marketing 21 (2009) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10003890723
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Brand image inconsistencies of luxury fashion brands : a buyer-seller exchange situation model of Hugo Boss Australia
Matthiesen, Insa-Mascha; Phau, Ian - In: Journal of fashion marketing and management 14 (2010) 2, pp. 202-218
Persistent link: https://www.econbiz.de/10003985962
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Consumer attitudes towards luxury fashion apparel made in sweatshops
Phau, Ian; Teah, Min; Chuah, Joe - In: Journal of fashion marketing and management 19 (2015) 2, pp. 169-187
Persistent link: https://www.econbiz.de/10011316418
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Anticipated consumer guilt : an investigation into its antecedents and consequences for fair-trade consumption
Lindenmeier, Jörg; Lwin, Michael; Andersch, Henrike; … - In: Journal of macromarketing : examining the interactions … 37 (2017) 4, pp. 444-459
Persistent link: https://www.econbiz.de/10011791113
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Profiling fashion innovators
Phau, Ian; Lo, Chang‐Chin - In: Journal of Fashion Marketing and Management: An … 8 (2004) 4, pp. 399-411
As fashion innovators are the chief buyers of fashion at the introductory stage, they have significant influence on the … demographic profile of fashion innovators. Second, it identifies the differences in self‐concepts between innovators and non …‐innovators. Third, it attempts to discover if innovators are impulse purchasers. Finally, it investigates if fashion innovators will …
Persistent link: https://www.econbiz.de/10014867876
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Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International journal of wine business research : IJWBR 29 (2017) 4, pp. 346-372
Persistent link: https://www.econbiz.de/10011814564
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Segmenting hedonic wine tourists using push-pull winescape attributes
Quintal, Vanessa Ann; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 3, pp. 237-245
Persistent link: https://www.econbiz.de/10013384442
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Using push-pull winescape attributes to model Australian wine tourist segmentation
Quintal, Vanessa; Thomas, Ben; Phau, Ian; Soldat, Zorana - In: International Journal of Wine Business Research 29 (2017) 4, pp. 346-372
Purpose The study aims to introduce a comprehensive segmentation instrument that incorporates the push–pull winescape attributes, providing a new perspective of the wine tourist profile and explaining their behavioural intentions in the Australian winescape. Design/methodology/approach A...
Persistent link: https://www.econbiz.de/10014814233
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Moving from multi-channel to omni-channel retailing : special issue introduction
Thaichon, Park; Phau, Ian; Weaven, Scott - In: Journal of retailing and consumer services 65 (2022), pp. 1-3
Persistent link: https://www.econbiz.de/10013169698
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Luxury fashion branding
Phau, Ian (contributor) - 2013
Persistent link: https://www.econbiz.de/10010384454