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Grundlagen des Marketing
Kotler, Philip; Armstrong, Gary; Harris, Lloyd C.; … - 2016 - 6., aktualisierte Auflage
Der Bestseller Grundlagen des Marketing zählt zu den weltweit erfolgreichsten Standardwerken im Marketing. In klarer …, verständlicher und stets anschaulicher Sprache bietet der Kotler einen Überblick über die neuesten Entwicklungen im Marketing - und …
Persistent link: https://www.econbiz.de/10011443764
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2009 - 9. ed.
Persistent link: https://www.econbiz.de/10003591275
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2013 - 10. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009628038
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Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2017 - Fifth edition
Persistent link: https://www.econbiz.de/10011509670
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Exploring the relationship between market orientation and sales and marketing collaboration
Le Meunier-FitzHugh, Kenneth; Piercy, Nigel - In: The journal of personal selling & sales management : JPSSM 31 (2011) 3, pp. 287-296
Persistent link: https://www.econbiz.de/10009270837
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Market-led strategic change : transforming the process of going to market
Piercy, Nigel - 2009 - 4th ed.
Persistent link: https://www.econbiz.de/10003719671
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Strategic marketing
Cravens, David W.; Piercy, Nigel - 2006 - 8. ed., internat. ed.
Persistent link: https://www.econbiz.de/10002365243
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Strategic marketing
Cravens, David W.; Piercy, Nigel; Piercy, Nigel - 2003 - 7. Aufl.
Persistent link: https://www.econbiz.de/10001702726
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Total integrated marketing : breaking the bounds of the function
Hulbert, James M.; Capon, Noel; Piercy, Nigel - 2003
Persistent link: https://www.econbiz.de/10001721221
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Market-led strategic change : a guide to transforming the process of going to market
Piercy, Nigel - 2002 - 3rd ed
Persistent link: https://www.econbiz.de/10001555390