//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Puzakova, Marina"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Space between products on disp...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
14
Konsumentenverhalten
14
Brand image
11
Markenimage
11
Brand
8
Brand management
8
Markenartikel
8
Markenführung
8
Advertising
6
Werbung
6
Advertising effects
4
Marketing management
4
Marketingmanagement
4
Werbewirkung
4
Language
3
Sprache
3
Beziehungsmarketing
2
Ethnic group
2
Ethnische Gruppe
2
Gerechtigkeit
2
Justice
2
Personality psychology
2
Persönlichkeitspsychologie
2
Preismanagement
2
Pricing strategy
2
Relationship marketing
2
USA
2
United States
2
brand anthropomorphization
2
Anthropomorphism
1
Befragung
1
Bias
1
Brand anthropomorphism
1
Brand control
1
Brand preferences
1
Branding
1
Cognition
1
Consumption focus
1
Control inferences
1
Cultural identity
1
more ...
less ...
Online availability
All
Undetermined
13
Free
2
Type of publication
All
Article
22
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
19
Aufsatz in Zeitschrift
19
Language
All
English
23
Undetermined
1
Author
All
Puzakova, Marina
Taylor, Charles Raymond
115
Taylor, Charles R.
79
Zhang, Yuli
54
Taylor, Charles Robert
38
Kwak, Hyokjin
37
Okazaki, Shintaro
17
Ko, Eunju
11
Mueller, Barbara
9
Rocereto, Joseph F.
9
Zou, Shaoming
9
Lee, Doo-Hee
8
Li, Qianwen
8
Zinkhan, George M.
8
Sarstedt, Marko
7
Tang, Jintong
7
Capella, Michael L.
6
Schwaiger, Manfred
6
Song, Shiji
6
TAYLOR, CHARLES R.
6
Tang, Zhi
6
Kim, Juran
5
Kim, Kyung Hoon
5
Osland, Gregory E.
5
Yang, Jun
5
Andras, Trina Larsen
4
Chiong, Raymond
4
Dahl, Stephan
4
Eagle, Lynne C.
4
Franke, George R.
4
Marino, Louis D.
4
Pelsmacker, Patrick de
4
Raithel, Sascha
4
Ringle, Christian M.
4
Sarkees, Matthew E.
4
Schlittgen, Rainer
4
Yin, Juelin
4
Bowen, C. Luke
3
Choi, Yung Kyun
3
Costello, John P.
3
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of marketing
3
Journal of marketing theory and practice
2
International journal of advertising : the review of marketing communications
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of the Academy of Marketing Science
1
Measurement and research methods in international marketing
1
Psychology & Marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
21
OLC EcoSci
2
Other ZBW resources
1
Showing
1
-
10
of
24
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of geography of self in "filling in" brand personality traits : consumer inference of unobservable attributes
Puzakova, Marina
;
Kwak, Hyokjin
;
Taylor, Charles Raymond
- In:
Journal of advertising : official publication of the …
42
(
2013
)
1
,
pp. 16-29
Persistent link: https://www.econbiz.de/10009738749
Saved in:
2
Going it alone or together : the role of space between products on consumer perceptions of price promotions
Kwak, Hyokjin
;
Zhang, Yuli
;
Puzakova, Marina
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1086-1114
Persistent link: https://www.econbiz.de/10012395643
Saved in:
3
Facing the "right" side? : the effect of product facing direction
Zhang, Yuli
;
Kwak, Hyokjin
;
Jeong, Haeyoung
;
Puzakova, …
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 153-166
Persistent link: https://www.econbiz.de/10012201410
Saved in:
4
When distraction may be a good thing : The role of distraction in low‐fit brand extension evaluation
Zhang, Yuli
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Taylor, …
- In:
Psychology & Marketing
37
(
2020
)
4
,
pp. 604-621
Persistent link: https://www.econbiz.de/10012189626
Saved in:
5
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
6
Better not smile at the price : the differential role of brand anthropomorphization on perceived price fairness
Kwak, Hyokjin
;
Puzakova, Marina
;
Rocereto, Joseph F.
- In:
Journal of marketing
79
(
2015
)
4
,
pp. 56-76
Persistent link: https://www.econbiz.de/10011304637
Saved in:
7
Beyond seeing Mcdonald's Fiesta menu : the role of accent in brand sincerity of ethnic products and brands
Puzakova, Marina
;
Kwak, Hyokjin
;
Bellan, Monique
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 219-231
Persistent link: https://www.econbiz.de/10011313250
Saved in:
8
When humanizing brands goes wrong : the detrimental effect of brand anthropomorphization amid product wrongdoings
Puzakova, Marina
;
Kwak, Hyokjin
;
Rocereto, Joseph F.
- In:
Journal of marketing
77
(
2013
)
3
,
pp. 81-100
Persistent link: https://www.econbiz.de/10009747821
Saved in:
9
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
10
Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market : a study from Russia
Puzakova, Marina
;
Kwak, Hyokjin
;
Andras, Trina Larsen
- In:
International journal of advertising : the quarterly …
29
(
2010
)
5
,
pp. 727-764
Persistent link: https://www.econbiz.de/10008758526
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->