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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms
Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
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Moderating role of involvement in building a retail brand
Swoboda, Bernhard; Haelsig, Frank; Schramm-Klein, Hanna; … - In: International journal of retail & distribution management 37 (2009) 11, pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
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Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard; Pennemann, Karin - In: Marketing : ZFP ; journal of research and management 36 (2014) 2, pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
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International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard; Weimann, Bettina; Dabija, Dan Cristian - In: International marketing review 31 (2014) 2, pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
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Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural brand dominance
Swoboda, Bernhard; Pennemann, Karin - In: European retail research 27 (2013) 2, pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
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A cross-lagged analysis of the reciprocal effects of perceived value and retail brand equity
Weindel, Julia; Swoboda, Bernhard - In: Marketing : ZFP ; journal of research and management 38 (2016) 2, pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
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An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard; Morbe, Lukas; Dabija, Dan Cristian - In: Marketing : ZFP ; journal of research and management 39 (2017) 4, pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
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Reciprocity within major retail purchase channels and their effects on overall, offline and online loyalty
Swoboda, Bernhard; Winters, Amelie - In: Journal of business research : JBR 125 (2021), pp. 279-294
Persistent link: https://www.econbiz.de/10012494066
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Predictors and effects of retail brand equity : a cross-sectoral analysis
Swoboda, Bernhard; Weindel, Julia; Hälsig, Frank - In: Journal of retailing and consumer services 31 (2016), pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
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Influence of brand name in variety seeking behaviour of consumers: an empirical analysis
Rajagopal - In: International journal of management practice : IJMP 2 (2006/07) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10003446115