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~person:"Rajagopal"
~subject:"Einzelhandel"
~subject:"Markenführung"
~type_genre:"Aufsatz in Zeitschrift"
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Einzelhandel
Markenführung
Consumer behaviour
38
Konsumentenverhalten
38
Mexico
20
Mexiko
20
Brand management
9
Retail trade
9
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Sales promotion
6
Verkaufsförderung
6
Cognition
5
Emotion
5
Kognition
5
consumer behaviour
5
Customer value
3
Erneuerbare Energie
3
Innovation
3
Kundenwert
3
Online retailing
3
Online-Handel
3
Renewable energy
3
consumer knowledge
3
purchase intention
3
Beziehungsmarketing
2
Decision
2
Dienstleistungsmarketing
2
Dienstleistungsqualität
2
Entscheidung
2
Fashion
2
Jugendliche
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Mexico City
2
Mexiko-Stadt
2
Mode
2
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6
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Article
17
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Aufsatz in Zeitschrift
Article in journal
17
Aufsatz im Buch
3
Book section
3
Accompanied by computer file
1
Elektronischer Datenträger als Beilage
1
Language
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English
17
Author
All
Rajagopal
Loureiro, Sandra Maria Correia
36
Melewar, T. C.
30
Bang, Nguyen
29
Phau, Ian
29
Grewal, Dhruv
27
Ko, Eunju
26
Han, Heesup
25
Sarkar, Abhigyan
25
Japutra, Arnold
22
Das, Gopal
20
Khan, Imran
20
Paul, Justin
20
Swoboda, Bernhard
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Rahman, Zillur
19
Veloutsou, Cleopatra
19
Sarkar, Juhi Gahlot
18
Christodoulides, George
17
Keller, Kevin Lane
17
Pantano, Eleonora
17
Schramm-Klein, Hanna
17
Gil Saura, Irene
16
Ekinci, Yuksel
15
Fetscherin, Marc
15
Sands, Sean
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Dwivedi, Yogesh Kumar
14
Khare, Arpita
14
Kunkel, Thilo
14
Park, Jungkun
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Sreejesh, S.
14
Dens, Nathalie
13
Diallo, Mbaye Fall
13
Foroudi, Pantea
13
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Published in...
All
International journal of business excellence
3
International journal of business innovation and research
2
International journal of business competition and growth : IJBCG
1
International journal of business excellence : IJBEX
1
International journal of business innovation and research : IJBIR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of management practice : IJMP
1
International journal of productivity and quality management : IJPQM
1
International journal of retail & distribution management
1
Journal of customer behaviour
1
Journal of international consumer marketing
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
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ECONIS (ZBW)
17
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1
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10
of
17
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1
Brand
competition, peer influence, and purchase intentions towards
fashion
apparel in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business excellence
12
(
2017
)
3
,
pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
Saved in:
2
"Seeing is experiencing" : impact of showcasing
fashion
merchandise on digital platforms
Rajagopal
;
Rajagopal, Ananya
- In:
Qualitative market research : an international journal
26
(
2023
)
3
,
pp. 214-231
Persistent link: https://www.econbiz.de/10014292083
Saved in:
3
Brand
expressions in stimulating consumer behavior in Mexico : an empirical analysis
Rajagopal
- In:
Latin American business review : journal of the …
14
(
2014
)
1
,
pp. 29-53
Persistent link: https://www.econbiz.de/10009771560
Saved in:
4
Effects of critical
brand
elements on wine purchasing behaviour in the Mexican market
Fernández Reyes, Lucía
;
Rajagopal
- In:
International journal of business competition and …
3
(
2014
)
3
,
pp. 189-212
Persistent link: https://www.econbiz.de/10010393792
Saved in:
5
Arousal and merriment as decision drivers among young consumers
Rajagopal
- In:
Journal of international consumer marketing
21
(
2009
)
4
,
pp. 271-283
Persistent link: https://www.econbiz.de/10003902796
Saved in:
6
Strategies for architecting power brands : a market oriented outlook
Reyes, Lucía Fernández
;
Rajagopal
- In:
International journal of business excellence
6
(
2013
)
5
,
pp. 605-623
Persistent link: https://www.econbiz.de/10010231595
Saved in:
7
Facilities planning in retailing and value generation among urban consumers
Rajagopal
- In:
International journal of electronic marketing and …
12
(
2021
)
2
,
pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
Saved in:
8
Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável
;
Karthik, M.
;
Mishra, Ram Kumar
; …
- In:
International journal of business innovation and research
13
(
2017
)
3
,
pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
Saved in:
9
Brand
literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal
;
Rajagopal, Ananya
- In:
International journal of business innovation and research
16
(
2018
)
3
,
pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
Saved in:
10
Consumer response and cyclicality in new products management
Rajagopal
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
Saved in:
1
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