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Bridging sales and service quality functions in retailing high-technology consumer products

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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

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Convergence of quality and productivity in start-up enterprises : analysis of divergent value perspectives

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Impact of customer-centric technologies on retail banking

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Editorial: contemporary perspectives towards building brand personality and loyalty in leisure and tourism industry

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Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

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