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Dynamics of brand G-Force in developing market strategy
Rajagopal - In: International journal of business excellence 3 (2010) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10008798157
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Facilities planning in retailing and value generation among urban consumers
Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213
Persistent link: https://www.econbiz.de/10012509425
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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model
Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343
Persistent link: https://www.econbiz.de/10011840440
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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412
Persistent link: https://www.econbiz.de/10011801569
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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77
Persistent link: https://www.econbiz.de/10012178614
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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico
Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323
Persistent link: https://www.econbiz.de/10011955930
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Consumer response and cyclicality in new products management
Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180
Persistent link: https://www.econbiz.de/10003726297
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New product introduction and seasonality effect in food products retailing
Rajagopal - In: Journal of food products marketing 14 (2008) 4, pp. 54-75
Persistent link: https://www.econbiz.de/10003775497
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Consumer behavior : global shifts and local effects
Rajagopal - 2010
Persistent link: https://www.econbiz.de/10003872780
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Arousal and merriment as decision drivers among young consumers
Rajagopal - In: Journal of international consumer marketing 21 (2009) 4, pp. 271-283
Persistent link: https://www.econbiz.de/10003902796