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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440

Impact of retailing technology during business shutdown

Rajagopal - In: Marketing intelligence & planning 40 (2022) 4, pp. 441-459

Persistent link: https://www.econbiz.de/10013393441

Special issue: Creating value in leisure and tourism

Rajagopal (contributor) - 2011

Persistent link: https://www.econbiz.de/10008823254

Editorial: architecting destination brands in leisure and tourism industry

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012) 2, pp. 109-111

Persistent link: https://www.econbiz.de/10009658332

Editorial: Building behavioural brands in leisure and tourism industry : role of interactive campaigns

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2018) 1, pp. 1-3

Persistent link: https://www.econbiz.de/10011846524

Editorial: heritage tourism and destination marketing : looking inside the industry

Rajagopal - In: International journal of leisure and tourism marketing … 5 (2016/2017) 4, pp. 295-297

Persistent link: https://www.econbiz.de/10011862866

Food tourism business model in emerging markets

Rajagopal - In: International journal of leisure and tourism marketing … 6 (2019) 3/4, pp. 171-173

Persistent link: https://www.econbiz.de/10012160458

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