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"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

Persistent link: https://www.econbiz.de/10012178614

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

Persistent link: https://www.econbiz.de/10011840440

Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323

Persistent link: https://www.econbiz.de/10011955930

Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

Persistent link: https://www.econbiz.de/10012509425

Research framework for analysing consumerism in Mexico towards renewable energy products

Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 9 (2015) 4, pp. 396-414

Persistent link: https://www.econbiz.de/10011545384

The butterfly effect in competitive markets : driving small changes for large differences

Rajagopal - 2015

. Such shifts in consumer behavior are often radical and face initial resistance. However, consumers' thrust to break social …

Persistent link: https://www.econbiz.de/10010491520

Understanding consumer behavior and consumption experience

Rajagopal; Castaño, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--Provided by...

Persistent link: https://www.econbiz.de/10010501247

Understanding consumer behavior and consumption experience

Rajagopal; Castano, Raquel - 2015

"This book discusses the indispensable value of understanding consumer activities and the crucial role they play in developing successful marketing strategies by ocusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology"--

Persistent link: https://www.econbiz.de/10010501357