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Marketing decision making and the management of pricing : successful business tools

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Marketing decision making and the management of pricing : successful business tools

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Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing … policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market …

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Impact of transaction costs on supply operations and price competitiveness in wholesale marketing : a study in reference to Mexico

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Facilities planning in retailing and value generation among urban consumers

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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

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Consumer response and cyclicality in new products management

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