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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

Persistent link: https://www.econbiz.de/10013287736

"Seeing is experiencing" : impact of showcasing fashion merchandise on digital platforms

Rajagopal; Rajagopal, Ananya - In: Qualitative market research : an international journal 26 (2023) 3, pp. 214-231

Persistent link: https://www.econbiz.de/10014292083

Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

Persistent link: https://www.econbiz.de/10012178614

Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

Persistent link: https://www.econbiz.de/10010346055

Editorial: embedding social media into leisure and toruism marketing strategies

Rajagopal - In: International journal of leisure and tourism marketing … 4 (2015) 3/4, pp. 173-175

Persistent link: https://www.econbiz.de/10011541314

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

"This book compiles innovative research from international professionals discussing the opportunities and challenges of the new era of online business and outlining updated discourse for business analytics techniques, strategies for data storage, and encryption in emerging markets"--

Persistent link: https://www.econbiz.de/10011542838

Business analytics and cyber security management in organizations

Rajagopal (ed.); Behl, Ramesh (ed.) - 2017

Persistent link: https://www.econbiz.de/10012393914

Effect on stakeholders' perception of CSR : analysis of information dynamics through social media

López-Fernández, Andrée Marie; Rajagopal - In: International journal of business competition and … 4 (2015) 1/2, pp. 24-43

Persistent link: https://www.econbiz.de/10011518441

Editorial: social networks as driver of tourism marketing

Rajagopal - In: International journal of leisure and tourism marketing … 3 (2012/13) 3, pp. 199-200

Persistent link: https://www.econbiz.de/10009742035