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Editorial: market competition and technology effects on consumerism and marketing research

Rajagopal - In: International journal of business competition and … 5 (2016) 4, pp. 153-155

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Market analysis of growing competition in pharmaceutical industry

Cavazzani, Paola; Rajagopal - In: International journal of business competition and … 1 (2010) 1, pp. 31-44

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Switching behaviour of consumers across options in the energy market : a comparative analysis in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business excellence 7 (2014) 5, pp. 577-600

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Marketing research : fundamentals, process, and implications

Rajagopal - 2018

Understanding marketing research -- Setting research scenario -- Marketing research and organizational design … research modelling -- Qualitative research design -- Breakthroughs in marketing research -- Market competition research -- New …

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Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

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Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

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Consumer response and cyclicality in new products management

Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10003726297