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Consumer preferences for green power in Mexico

Reyes-Mercado, Pável; Rajagopal - In: International journal of business innovation and research 8 (2014) 2, pp. 210-224

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Brand expressions in stimulating consumer behavior in Mexico : an empirical analysis

Rajagopal - In: Latin American business review : journal of the … 14 (2014) 1, pp. 29-53

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Role of consumer knowledge in developing purchase intentions and driving services efficiency across marketing channels in Mexico

Rajagopal - In: Journal of transnational management : the official … 19 (2014) 1, pp. 107-133

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Agile Marketing Strategies : New Approaches to Engaging Consumer Behavior

Rajagopal - 2022

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future --...

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Facilities planning in retailing and value generation among urban consumers

Rajagopal - In: International journal of electronic marketing and … 12 (2021) 2, pp. 196-213

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Drivers of consumer attitudes towards online shopping in the Indian market : analysis through an extended TAM model

Reyes-Mercado, Pável; Karthik, M.; Mishra, Ram Kumar; … - In: International journal of business innovation and research 13 (2017) 3, pp. 326-343

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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Impact of consumer education and knowledge on purchase intentions within services industry : a study of symbiotic analysis in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of services and operations … 35 (2020) 1, pp. 58-77

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Brand literacy and knowledge transfer process : analysis of purchase intentions among consumers in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business innovation and research 16 (2018) 3, pp. 302-323

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Consumer response and cyclicality in new products management

Rajagopal - In: Journal of customer behaviour 7 (2008) 2, pp. 165-180

Persistent link: https://www.econbiz.de/10003726297