This book examines and emphasizes the project design and operations process across the business cultures, the requirements to carry business projects successfully and implement the project plans carefully. One of the core arguments this book presents is that the right decisions support planning...

"This book describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company"--Provided by publisher.

Strategic pricing -- Price structure and levels -- Pricing for new products -- Financial analysis in pricing -- Pricing policy -- Market pricing -- Implementation of pricing strategy -- Price performance -- Value creation -- Pricing in market uncertainties -- Challenges ahead