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Is this the beginning of the end for retail websites? : a professional perspective

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 15 (2021) 3, pp. 260-280

Persistent link: https://www.econbiz.de/10012598982

A decision support system framework to track consumer sentiments in social media

Nave, Marta; Rita, Paulo; Guerreiro, João Pedro Silva … - In: Journal of hospitality marketing & management 27 (2018) 6, pp. 693-710

Persistent link: https://www.econbiz.de/10011919958

Sentiment classification of consumer-generated online reviews using topic modeling

Calheiros, Ana Catarina; Moro, Sérgio; Rita, Paulo - In: Journal of hospitality marketing & management 26 (2017) 7, pp. 675-693

Persistent link: https://www.econbiz.de/10011783996

Are social media and mobile applications threatening retail websites

Ramos, Ricardo F.; Rita, Paulo; Moro, Sérgio - In: International journal of internet marketing and … 18 (2023) 1, pp. 58-81

Persistent link: https://www.econbiz.de/10014318243

Research trends on Big Data in Marketing: A text mining and topic modeling based literature analysis

Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European Research on Management and Business Economics … 24 (2018) 1, pp. 1-7

Given the research interest on Big Data in Marketing, we present a research literature analysis based on a text mining semi-automated approach with the goal of identifying the main trends in this domain. In particular, the analysis focuses on relevant terms and topics related with five...

Persistent link: https://www.econbiz.de/10012115935

Online dating apps as a marketing channel: A generational approach

Rita, Paulo; Ramos, Ricardo Filipe; Moro, Sérgio; … - In: European Journal of Management and Business Economics … 30 (2021) 1, pp. 1-17

Purpose - This study aims to understand if an online dating app is considered an acceptable channel to conduct advertising activities and understand the differences between Generations X, Y and Z for such acceptance. Design/methodology/approach - A total of 411 Tinder users' reactions were...

Persistent link: https://www.econbiz.de/10013193243

Online dating apps as a marketing channel : a generational approach

Rita, Paulo; Ramos, Ricardo F.; Moro, Sérgio; Mealha, Marta - In: European journal of management and business economics : … 30 (2021) 1, pp. 1-17

Persistent link: https://www.econbiz.de/10012821997

A cross-cultural case study of consumers' communications about a new technological product

Moro, Sérgio; Pires, Guilherme D.; Rita, Paulo; … - In: Journal of business research : JBR 121 (2020), pp. 438-447

Persistent link: https://www.econbiz.de/10012417365

A text mining-based review of cause-related marketing literature

Guerreiro, João; Rita, Paulo; Trigueiros, Duarte - In: Journal of business ethics : JOBE 139 (2016) 1, pp. 111-128

Persistent link: https://www.econbiz.de/10011609444

Research trends on Big Data in marketing : a text mining and topic modeling based literature analysis

Amado, Alexandra; Cortez, Paulo; Rita, Paulo; Moro, Sérgio - In: European research on management and business economics 24 (2018) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10012051625