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Dynamic Game Plans : Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, Ian P. - 2019

The strategic renewal literature recognizes that organizations should employ some form of management control system to ensure that their strategic goals and related capabilities are aligned with their environmental conditions, such as the dynamics of environmental change. This chapter focuses on...

Persistent link: https://www.econbiz.de/10012894571

APC forum : extending business values through wearables

Robson, Karen; Pitt, Leyland F.; Kietzmann, Jan - In: MIS quarterly executive 15 (2016) 2, pp. 167-177

Persistent link: https://www.econbiz.de/10011540590

Is it all a game? : understanding the principles of gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420

Persistent link: https://www.econbiz.de/10011300887

Game on : engaging customers and employees through gamification

Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 59 (2016) 1, pp. 29-36

Persistent link: https://www.econbiz.de/10011422826

"Yes, and ..." : what improv theater can teach service firms

Robson, Karen; Pitt, Leyland F.; Berthon, Pierre R. - In: Business horizons 58 (2015) 4, pp. 357-362

Persistent link: https://www.econbiz.de/10011300903

Deciding when to use tablets for business applications

Pitt, Leyland F.; Berthon, Pierre R.; Robson, Karen - In: MIS quarterly executive : a research journal devoted to … 10 (2011) 3, pp. 133-139

Persistent link: https://www.econbiz.de/10009305502

The theory and practice of advertising : counting the cost to the customer

Berthon, Pierre R.; Robson, Karen; Pitt, Leyland F. - In: Journal of advertising research 53 (2013) 3, pp. 244-246

Persistent link: https://www.econbiz.de/10010199628

Interoperability : our exciting and terrifying Web3 future

Park, Andrew; Wilson, Matthew; Robson, Karen; Demetis, … - In: Business horizons 66 (2023) 4, pp. 529-541

Persistent link: https://www.econbiz.de/10014333509

Open branding : managing the unauthorized use of brand-related intellectual property

Robson, Karen; De Beer, Jeremy; McCarthy, Ian P. - In: Business horizons 63 (2020) 6, pp. 773-785

Persistent link: https://www.econbiz.de/10012388376

Consumer subversion and its relationship to anti‐consumption, deviant and dysfunctional behaviors, and consumer revenge

Wilson, Matthew; Robson, Karen; Pitt, Leyland - In: Psychology & Marketing 39 (2021) 3, pp. 598-611

Persistent link: https://www.econbiz.de/10012633193