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Designing Loyalty-Building Programs for Packaged Goods Brands

Roehm, Michelle L.; Pullins, Ellen Bolman; Roehm Jr, … - In: Journal of marketing research : JMR 39 (2002) 2, pp. 202-213

Persistent link: https://www.econbiz.de/10006654133

Using advertising alignment to improve product placement effects on product choice: The power of facilitating analogies

Roehm, Harper A.; Roehm, Michelle L. - In: Journal of Consumer Behaviour 18 (2019) 4, pp. 283-290

Persistent link: https://www.econbiz.de/10012081495

Consumer responses to parodic ads

Roehm, Michelle L.; Roehm, Harper A. - In: Journal of consumer psychology : JCP : the official … 24 (2014) 1, pp. 18-33

Persistent link: https://www.econbiz.de/10010359885

Do satisfied customers bad-mouth innovative products?

Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1134-1153

Persistent link: https://www.econbiz.de/10008760272

The relationship between packaging uniformity and variety seeking

Roehm, Michelle L.; Roehm, Harper A. - In: Psychology & marketing 27 (2010) 12, pp. 1122-1133

Persistent link: https://www.econbiz.de/10008760273

The influence of redemption time frame on responses to incentives

Roehm, Michelle L.; Roehm, Harper A. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 363-375

Persistent link: https://www.econbiz.de/10009295490

The relationship between FSI advertising style and coupon redemption

Roehm, Harper A.; Roehm, Michelle L. - In: Marketing letters : a journal of research in marketing 18 (2007) 4, pp. 237-247

Persistent link: https://www.econbiz.de/10003549594

Plugs versus placements: A comparison of alternatives for within-program brand exposure

Roehm, Michelle L.; Roehm, Harper A.; Boone, Derrick S. - In: Psychology & marketing 21 (2004) 1, pp. 17-28

Persistent link: https://www.econbiz.de/10006965460

The influence of redemption time frame on responses to incentives

Roehm, Michelle L.; Roehm, Harper A. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 363-376

Persistent link: https://www.econbiz.de/10008994045

Revisiting the Effect of Positive Mood on Variety Seeking

Harper A. Roehm Jr.; Roehm, Michelle L. - In: Journal of Consumer Research 32 (2005) 2, pp. 330-336

Prior research indicates that variety seeking (VS) behaviors increase in the presence of mild positive mood. However, extant studies are not informative about VS outcomes with more extreme positive moods. It is theorized that extreme positive moods may often be associated with decreases in VS,...

Persistent link: https://www.econbiz.de/10005735869