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~person:"Sarkar, Juhi Gahlot"
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Sarkar, Juhi Gahlot
De Chernatony, Leslie
33
Sattler, Henrik
33
Keller, Kevin Lane
31
Burmann, Christoph
28
Esch, Franz-Rudolf
27
Fournier, Susan
27
Baumgarth, Carsten
25
Bruhn, Manfred
25
Dawes, John
24
Phau, Ian
24
Huber, Frank
23
Sarkar, Abhigyan
19
Fetscherin, Marc
18
Ko, Eunju
17
Melewar, T. C.
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Hruschka, Harald
16
Meffert, Heribert
16
Diamantopoulos, Adamantios
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Dubé, Jean-Pierre
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Franses, Philip Hans
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Kapferer, Jean-Noël
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King, Stephen
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Sharp, Byron
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Steenkamp, Jan-Benedict E. M.
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Ahlert, Dieter
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Chintagunta, Pradeep K.
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Khan, Imran
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Loureiro, Sandra Maria Correia
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Olbrich, Rainer
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Gunasti, Kunter
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Hildebrandt, Lutz
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Japutra, Arnold
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12
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
14
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1
Development of a theoretical framework for
brand
devotion
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
The marketing review
15
(
2015
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011504723
Saved in:
2
Validating fashion
brand
centrality scale amongst young adults
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 133-156
Persistent link: https://www.econbiz.de/10011703074
Saved in:
3
Up, close and intimate : qualitative inquiry into
brand
proximity amongst young adult consumers in emerging market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
3
,
pp. 256-273
Persistent link: https://www.econbiz.de/10011615378
Saved in:
4
Devoted to you my love :
brand
devotion amongst young consumers in emerging Indian market
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
2
,
pp. 180-197
Persistent link: https://www.econbiz.de/10011562881
Saved in:
5
Sing Hosanna for the brands : the process of substituting religion with
brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
Society and business review
12
(
2017
)
1
,
pp. 33-45
Persistent link: https://www.econbiz.de/10011690827
Saved in:
6
You are an embarrassment : a qualtative investigation of
brand
embarrassment among young adolescents
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 289-305
Persistent link: https://www.econbiz.de/10011748654
Saved in:
7
Impact of online advertising on adolescent's
brand
attitudes
Eshghi, Abdolreza
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 706-723
Persistent link: https://www.econbiz.de/10011797790
Saved in:
8
Exploration of
brand
sacralization among the young adult consumers in the context of emerging Asian market
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Ponnam, Abhilash
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10011443540
Saved in:
9
Empirically examining the psychological mechanism of a loved and trusted business school
brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
10
You are so embarrassing, still, I hate you less! : investigating consumers'
brand
embarrassment and
brand
hate
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10012297797
Saved in:
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