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The innovation effect of user design : exploring consumers' innovation perceptions of firms selling products designed by users

Schreier, Martin; Fuchs, Christoph; Dahl, Darren W. - In: Journal of marketing 76 (2012) 5, pp. 18-32

Persistent link: https://www.econbiz.de/10009782922

Why and when consumers prefer products of user-driven firms : a social identification account

Dahl, Darren W.; Fuchs, Christoph; Schreier, Martin - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1978-1988

Persistent link: https://www.econbiz.de/10011338792

User-generated versus designer-generated products : a performance assessment at Muji

Nishikawa, Hidehiko; Schreier, Martin; Ogawa, Susumu - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 160-167

Persistent link: https://www.econbiz.de/10009746286

The value of marketing crowdsourced new products as such : evidence from two randomized field experiments

Nishikawa, Hidehiko; Schreier, Martin; Fuchs, Christoph; … - In: Journal of marketing research : JMR 54 (2017) 4, pp. 525-539

Persistent link: https://www.econbiz.de/10011743668

I didn't win! : an overlooked downside of crowdsourcing?

Karpukhina, Tatiana; Schreier, Martin; Janiszewski, Chris A. - In: Journal of interactive marketing 59 (2024) 1, pp. 42-58

Persistent link: https://www.econbiz.de/10014583034

Learning from Leading-Edge Customers at the Sims : Opening Up the Innovation Process Using Toolkits

Prügl, Reinhard; Schreier, Martin - 2006

Recently, toolkits for user innovation and design have been proposed as a promising means of opening up the innovation … their users might add to the process of innovation in general. We argue that toolkits could serve as a promising market …

Persistent link: https://www.econbiz.de/10014027039

Why customers value self-designed products : the importance of process effort and enjoyment

Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031

Persistent link: https://www.econbiz.de/10008736803

The value of crowdsourcing : can users really compete with professionals in generating new product ideas?

Poetz, Marion K.; Schreier, Martin - In: The journal of product innovation management : an … 29 (2012) 2, pp. 245-256

Persistent link: https://www.econbiz.de/10009504621

Wertzuwachs durch Selbstdesign : Die erhöhte Zahlungsbereitschaft von Kunden beim Einsatz von "Toolkits for User Innovation and Design"

Schreier, Martin - 2005 - 1. Aufl

Persistent link: https://www.econbiz.de/10002509301

Extending lead-user theory: antecedents and consequences of consumers' lead userness

Schreier, Martin; Prügl, Reinhard - In: The journal of product innovation management : an … 25 (2008) 4, pp. 331-346

Persistent link: https://www.econbiz.de/10003731110