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Constructing a typology of luxury brand consumption practices

Seo, Yuri; Buchanan-Oliver, Margo - In: Journal of business research : JBR 99 (2019), pp. 414-421

Persistent link: https://www.econbiz.de/10012023670

Luxury brand markets as confluences of multiple cultural beliefs

Seo, Yuri; Buchanan-Oliver, Margo; Cruz, Angela Cracia B. - In: International marketing review 32 (2015) 2, pp. 141-159

Persistent link: https://www.econbiz.de/10011296977

Divergent effects of friend recommendations on disclosed social media advertising in the United States and Korea

Errmann, Amy; Seo, Yuri; Choi, Yung Kyun; Yoon, Sukki - In: Journal of advertising 48 (2019) 5, pp. 495-511

Persistent link: https://www.econbiz.de/10012201497

Examining the effect of cultural congruence, processing fluency, and uncertainty avoidance in online purchase decisions in the US and Korea

Ko, Dongwoo; Seo, Yuri; Jung, Sang-Uk - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 377-390

Persistent link: https://www.econbiz.de/10011312156

Transformational effects of social media lurking practices on luxury consumption

Leban, Marina; Seo, Yuri; Voyer, Benjamin G. - In: Journal of business research : JBR 116 (2020), pp. 514-521

Persistent link: https://www.econbiz.de/10012257651

Matching luxury brand appeals with attitude functions on social media across cultures

Choi, Yung Kyun; Seo, Yuri; Wagner, Udo; Yoon, Sukki - In: Journal of business research : JBR 117 (2020), pp. 520-528

Persistent link: https://www.econbiz.de/10012287957

Distinct effects of pride and gratitude appeals on sustainable luxury brands

Septianto, Felix; Seo, Yuri; Errmann, Amy Christine - In: Journal of business ethics : JBE 169 (2021) 2, pp. 211-224

Persistent link: https://www.econbiz.de/10012436724

Consumer experiences of virtual reality : insights from VR luxury brand fashion shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - In: Journal of business research : JBR 130 (2021), pp. 517-524

Persistent link: https://www.econbiz.de/10012544867

Luxury branding : the industry, trends, and future conceptualisations

Seo, Yuri; Buchanan-Oliver, Margo - In: Asia Pacific journal of marketing and logistics 27 (2015) 1, pp. 82-98

Persistent link: https://www.econbiz.de/10010508356

Consumer Experiences of Virtual Reality : Insights from VR Luxury Brand Fashion Shows

Jung, Jaesuk; Yu, Jihye; Seo, Yuri; Ko, Eunju - 2021

Virtual reality (VR) offers a new medium for marketing communications, where consumers are immersed into technologically synthesized ‘real-use’ experiences of products and services. In this study, we theorize and investigate empirically how consumers derive meanings from VR experiences....

Persistent link: https://www.econbiz.de/10014086297