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The congruence effect between product emotional appeal and country-based emotion : the moderating role of country-of-origin
Septianto, Felix; Chiew, Tung Moi; Thai, Nguyen T. - In: Journal of retailing and consumer services 52 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012132220
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The similar versus divergent effects of pride and happiness on the effectiveness of loyalty programs
Septianto, Felix; An, Jake; Chiew, Tung Moi; Paramita, Widya - In: Journal of business research : JBR 99 (2019), pp. 12-22
Persistent link: https://www.econbiz.de/10012023400
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The effects of political ideology and message framing on counterfeiting : the mediating role of emotions
Septianto, Felix; Northey, Gavin; Dolan, Rebecca - In: Journal of business research : JBR 99 (2019), pp. 206-214
Persistent link: https://www.econbiz.de/10012023602
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The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix; Kemper, Joya A.; Chiew, Tung Moi - In: Journal of business research : JBR 110 (2020), pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
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Anger punishes, compassion forgives : how discrete emotions mitigate double standards in consumer ethical judgment
Septianto, Felix; Tjiptono, Fandy; Kusumasondjaja, Sony - In: Journal of retailing and consumer services 53 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012171890
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix; Chiew, Tung Moi - In: Journal of retailing and consumer services 44 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
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The moderating role of construal level on the evaluation of emotional appeal vs. cognitive appeal advertisements
Septianto, Felix; Pratiwi, Loren - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 171-181
Persistent link: https://www.econbiz.de/10011445982
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Informational vs. emotional B2B firm-generated-content on social media engagement : computerized visual and textual content analysis
Gu, William; Chan, Ka Wing; Know, Junburn; Dhaoui, Chedia; … - In: Industrial marketing management : the international … 112 (2023), pp. 98-112
Persistent link: https://www.econbiz.de/10014334351
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Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya; Septianto, Felix; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 1, pp. 175-189
Persistent link: https://www.econbiz.de/10012798110