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~person:"Sheth, Jagdish N."
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Consumer behaviour
74
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Sheth, Jagdish N.
Belk, Russell W.
115
Han, Heesup
115
Grunert, Klaus G.
100
Mattila, Anna S.
96
Huber, Frank
91
Lusk, Jayson L.
86
Phau, Ian
85
Bauer, Hans H.
79
Wiedmann, Klaus-Peter
79
Gierl, Heribert
78
Herrmann, Andreas
78
Usman, Osly
76
Foxall, Gordon R.
72
Grewal, Dhruv
69
Khare, Arpita
69
Bagozzi, Richard P.
68
Dwivedi, Yogesh Kumar
67
Loureiro, Sandra Maria Correia
66
Nayga, Rodolfo M.
66
Septianto, Felix
66
Stavins, Joanna
65
Agarwal, Sumit
64
Wansink, Brian
64
Paul, Justin
59
Janssen, Maarten C. W.
58
Jang, Soocheong
57
Verhoef, Peter C.
56
Ko, Eunju
55
Laroche, Michel
55
Pelsmacker, Patrick de
55
Rajagopal
54
Thøgersen, John
54
Chintagunta, Pradeep K.
53
Walsh, Gianfranco
53
Warlop, Luk
53
Woodside, Arch G.
53
Cherchye, Laurens
50
Gröppel-Klein, Andrea
50
Krishna, Aradhna
50
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Legends in consumer behavior
42
Legends in marketing
17
Journal of business research : JBR
2
Journal of global marketing
2
Journal of marketing theory and practice
2
Journal of the Academy of Marketing Science
2
Emerald Points
1
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Handbook of relationship marketing
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1
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Methods and measures: selected papers
Jacoby, Jacob
;
Mazursky, David
;
Silberer, Günter
;
Roth …
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2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010336664
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3
Consumer behavior
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337122
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4
Zaltman metaphor elicitation technique
Zaltman, Gerald
;
Venkatesh, Alladi
;
Hirschman, …
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2018
Persistent link: https://www.econbiz.de/10011899977
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5
Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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7
Models, theory, and methods
Monroe, Kent B.
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2011
Persistent link: https://www.econbiz.de/10009238853
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8
Research methodology : research design and data analysis
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299963
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9
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009299967
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10
The theory of buyer behavior
Howard, John A.
;
Sheth, Jagdish N.
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1969
Persistent link: https://www.econbiz.de/10000054359
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