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Borderless media : rethinking international marketing
Sheth, Jagdish N. - In: Journal of international marketing 28 (2020) 1, pp. 3-12
Persistent link: https://www.econbiz.de/10012167070
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Customer Centric Support Services in the Digital Age : The Next Frontier of Competitive Advantage
Sheth, Jagdish N. (ed.); Jain, Varsha (ed.);  … - 2024
Consumer Decision Making -- Chapter 4 - The role of service design in enhancing marketing-customer service collaboration …, American Marketing Association, and Academy of Marketing Science. Prof. Varsha Jain is AGK Chair Professor of Marketing at MICA …. Dr. Emmanuel Mogaji has a Ph.D. in Marketing. He is an Associate Professor in Marketing at the Keele Business School …
Persistent link: https://www.econbiz.de/10014444013
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Internet marketing
Sheth, Jagdish N.; Eshghi, Abdolreza; Krishnan, Balaji C. - 2001
Persistent link: https://www.econbiz.de/10001545192
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Marketing theory : classic and contemporary readings
Sheth, Jagdish N.; Garrett, Dennis E. - 1986
Persistent link: https://www.econbiz.de/10000717686
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The image of marketing
Sheth, Jagdish N.; Sisodia, Rajendra; Barbulescu, Adina - In: Does marketing need reform? : fresh perspectives on the …, (pp. 26-36). 2006
Persistent link: https://www.econbiz.de/10003429912
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Visioning the future
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969726
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Managerial marketing : current thought
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969740
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Wiley international encyclopedia of marketing
Sheth, Jagdish N. (contributor);  … - 2011
Persistent link: https://www.econbiz.de/10008773196
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Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.; Uslay, Can - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
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Emerging research opportunities for doctoral students in B-to-B marketing
Sheth, Jagdish N. - In: Journal of business-to-business marketing 14 (2007) 1, pp. 13-22
Persistent link: https://www.econbiz.de/10003507001