We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and...

Cover -- Contents -- List of Tables -- List of Figures -- List of Abbreviations -- Foreword: My Reflections about Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2: Daring to Understand and Change Thinking -- Chapter 3:...