Narrow search
Showing 1 - 7 of 7
Cover Image
Who’s your most valuable salesperson?
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Harvard business review : HBR 93 (2015) 4, pp. 62-68
Persistent link: https://www.econbiz.de/10010514587
Cover Image
Wer ist Ihr wertvollster Verkäufer?
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 6, pp. 30-39
Persistent link: https://www.econbiz.de/10011300297
Cover Image
Why do salespeople quit? : an empirical examination of own and peer effects on salesperson turnover behavior
Sunder, Sarang; Kumar, V.; Goreczny, Ashley; Maurer, Todd - In: Journal of marketing research : JMR 54 (2017) 3, pp. 381-397
Persistent link: https://www.econbiz.de/10011697433
Cover Image
Analyzing the diffusion of global customer relationship management : a cross-regional modeling framework
Kumar, V.; Sunder, Sarang; Ramaseshan, B. - In: Journal of international marketing 19 (2011) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10008935329
Cover Image
Measuring the lifetime value of a customer in the consumer packaged goods industry
Sunder, Sarang; Kumar, V.; Zhao, Yi - In: Journal of marketing research : JMR 53 (2016) 6, pp. 901-921
Persistent link: https://www.econbiz.de/10011648395
Cover Image
Measuring and managing a salesperson's future value to the firm
Kumar, V.; Sunder, Sarang; Leone, Robert P. - In: Journal of marketing research : JMR 51 (2014) 5, pp. 591-608
Persistent link: https://www.econbiz.de/10010489702
Cover Image
Leveraging distribution to maximize firm performance in emerging markets
Kumar, V.; Sunder, Sarang; Sharma, Amalesh - In: Journal of retailing 91 (2015) 4, pp. 627-643
Persistent link: https://www.econbiz.de/10011422447