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~person:"Swoboda, Bernhard"
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Einzelhandel
52
Retail trade
50
Consumer behaviour
42
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40
Deutschland
27
Germany
27
Brand management
25
Markenführung
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German
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Swoboda, Bernhard
Esch, Franz-Rudolf
170
Huber, Frank
168
Burmann, Christoph
162
Oswald, Andrew J.
161
Bauer, Hans H.
148
Han, Heesup
143
Homburg, Christian
134
Clark, Andrew E.
133
Bruhn, Manfred
127
Mattila, Anna S.
123
Stutzer, Alois
120
Phau, Ian
118
Belk, Russell W.
117
Herrmann, Andreas
116
Wiedmann, Klaus-Peter
110
Spiller, Achim
109
Frey, Bruno S.
108
Grunert, Klaus G.
106
Gierl, Heribert
105
Grewal, Dhruv
105
Ahlert, Dieter
102
Blanchflower, David G.
102
Sheth, Jagdish N.
99
Baumgarth, Carsten
97
Meffert, Heribert
97
Powdthavee, Nattavudh
93
Melewar, T. C.
91
Khare, Arpita
89
Lusk, Jayson L.
86
Welsch, Heinz
86
Loureiro, Sandra Maria Correia
85
Verhoef, Peter C.
85
Foxall, Gordon R.
84
Usman, Osly
84
Sharma, Piyush
83
Helliwell, John F.
81
Laroche, Michel
79
Keller, Kevin Lane
78
Tomczak, Torsten
78
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9
European retail research
8
Marketing : ZFP ; journal of research and management
5
Handelsforschung
4
International Journal of Retail & Distribution Management
4
International business review : the official journal of the European International Business Academy
4
International journal of retail & distribution management
4
HandelsMonitor
3
Journal of international marketing
3
Journal of retailing and consumer services
3
Lehrbuch
3
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Journal of business research : JBR
2
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2
Management international review : MIR ; journal of international business
2
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2
The international review of retail, distribution and consumer research
2
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2
Business & society
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
European Retail Research
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Globales Handelsmanagement : Voraussetzungen - Strategien - Beispiele
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor ...
1
Impulse für die Markenforschung und Markenführung
1
Innovationsentwicklung, Internationalität, Mitarbeiterperspektive
1
International Journal of Bank Marketing
1
International marketing review
1
Internationales Management : Forschung, Lehre, Praxis
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ECONIS (ZBW)
95
USB Cologne (EcoSocSci)
6
Other ZBW resources
6
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1
Moderating role of involvement in building a
retail
brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
2
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
3
International transfer and perception of
retail
formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
4
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural
brand
dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
5
A cross-lagged analysis of the reciprocal effects of perceived value and
retail
brand
equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
6
An inter- and intra-format perspective on transfer and perception of
retail
formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
7
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
8
Predictors and effects of
retail
brand
equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
9
How online trust and online
brand
equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
10
How country development and national culture affect the paths of perceived
brand
globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
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