//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Swoboda, Bernhard"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
A model of customer-based bran...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
42
Konsumentenverhalten
40
Brand management
25
Beziehungsmarketing
24
Markenführung
24
Relationship marketing
24
Deutschland
23
Germany
23
Einzelhandel
22
Retail trade
22
Theorie
16
Theory
16
Verbraucherverhalten
16
Brand image
11
Beschaffung
10
Markenimage
10
Procurement
10
Corporate reputation
9
Firmenimage
9
International marketing
7
Internationales Marketing
7
Multinationales Unternehmen
7
Lieferantenmanagement
6
Supplier relationship management
6
Transnational corporation
6
Globalisierung
5
Globalization
5
Welt
5
World
5
Cross-national research
4
Customer satisfaction
4
Distribution channel
4
Kundenzufriedenheit
4
Markenpolitik
4
Romania
4
Rumänien
4
Textile distribution
4
Textilhandel
4
Vertriebsweg
4
Betriebsform
3
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
49
Book / Working Paper
23
Type of publication (narrower categories)
All
Article in journal
36
Aufsatz in Zeitschrift
36
Aufsatz im Buch
10
Book section
10
Hochschulschrift
6
Lehrbuch
6
Textbook
6
Thesis
4
research-article
3
Bibliografie enthalten
1
Bibliography included
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
more ...
less ...
Language
All
German
36
English
36
Undetermined
1
Author
All
Swoboda, Bernhard
Bruhn, Manfred
193
Huber, Frank
177
Esch, Franz-Rudolf
170
Burmann, Christoph
166
Bauer, Hans H.
152
Farzanegan, Mohammad Reza
149
Homburg, Christian
148
Herrmann, Andreas
139
Han, Heesup
133
Wiedmann, Klaus-Peter
123
Belk, Russell W.
119
Mattila, Anna S.
116
Phau, Ian
112
Sheth, Jagdish N.
108
Grunert, Klaus G.
103
Gierl, Heribert
100
Meffert, Heribert
100
Baumgarth, Carsten
99
Kumar, V.
99
Verhoef, Peter C.
93
Melewar, T. C.
90
Foxall, Gordon R.
85
Khare, Arpita
85
Lusk, Jayson L.
85
Ahlert, Dieter
84
Grewal, Dhruv
83
Loureiro, Sandra Maria Correia
81
Tomczak, Torsten
79
Usman, Osly
79
Keller, Kevin Lane
78
Sattler, Henrik
75
Walsh, Gianfranco
75
Dwivedi, Yogesh Kumar
73
Thaichon, Park
73
Bagozzi, Richard P.
72
Bruwer, Johan
72
Laroche, Michel
72
Rajagopal
72
Septianto, Felix
71
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
3
Springer-Verlag GmbH
1
Universität Trier
1
Published in...
All
Marketing : ZFP ; journal of research and management
5
European retail research
4
Handelsforschung
4
International journal of retail & distribution management
3
Lehrbuch
3
SpringerLink / Bücher
3
Handel und Internationales Marketing / Retailing and International Marketing
2
International Journal of Retail & Distribution Management
2
International business review : the official journal of the European International Business Academy
2
Journal of business research : JBR
2
Journal of international marketing
2
Journal of retailing and consumer services
2
Lehrbuch Gabler
2
Management international review : MIR ; journal of international business
2
Research
2
Business & society
1
Die Betriebswirtschaft : DBW
1
Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
1
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
1
Food, people and society : a european perspective of consumer's food choices ; with 63 tables
1
Gabler Edition Wissenschaft
1
Gabler Edition Wissenschaft / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler Research / Handel und Internationales Marketing / Retailing and International Marketing
1
Gabler research
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handel und internationales Marketing / Retailing and international marketing
1
HandelsMonitor
1
Impulse für die Markenforschung und Markenführung
1
International marketing review
1
Internationalisierung von Vertrieb und Handel
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of Product & Brand Management
1
Journal of business economics : JBE
1
Journal of international food & agribusiness marketing : JIFAM
1
Journal of retailing
1
Markenstrategien im Spannungsfeld Hersteller - Handel : Markendialog Februar 2011
1
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
1
The international journal of bank marketing : IJBM
1
more ...
less ...
Source
All
ECONIS (ZBW)
63
USB Cologne (EcoSocSci)
6
Other ZBW resources
3
Showing
1
-
10
of
72
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online trust and online
brand
equity translate online- and omni-channel-specific instruments into repurchase intentions
Swoboda, Bernhard
;
Winters, Amelie
;
Fränzel, Nils
- In:
Marketing : ZFP ; journal of research and management
43
(
2021
)
1/2
,
pp. 37-53
Persistent link: https://www.econbiz.de/10012600955
Saved in:
2
Moderating role of involvement in building a retail
brand
Swoboda, Bernhard
;
Haelsig, Frank
;
Schramm-Klein, Hanna
; …
- In:
International journal of retail & distribution management
37
(
2009
)
11
,
pp. 952-974
Persistent link: https://www.econbiz.de/10009521950
Saved in:
3
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
4
International transfer and perception of retail formats : a comparison study in Germany and Romania
Swoboda, Bernhard
;
Weimann, Bettina
;
Dabija, Dan Cristian
- In:
International marketing review
31
(
2014
)
2
,
pp. 155-180
Persistent link: https://www.econbiz.de/10010345199
Saved in:
5
Reciprocity of a retailer's corporate imge and store image : moderating roles of evaluation approaches and cultural
brand
dominance
Swoboda, Bernhard
;
Pennemann, Karin
- In:
European retail research
27
(
2013
)
2
,
pp. 21-53
Persistent link: https://www.econbiz.de/10010408283
Saved in:
6
How country development and national culture affect the paths of perceived
brand
globalness to consumer behavior across nations
Swoboda, Bernhard
;
Sinning, Carolina
- In:
Journal of business research : JBR
118
(
2020
),
pp. 58-73
Persistent link: https://www.econbiz.de/10012287588
Saved in:
7
A cross-lagged analysis of the reciprocal effects of perceived value and retail
brand
equity
Weindel, Julia
;
Swoboda, Bernhard
- In:
Marketing : ZFP ; journal of research and management
38
(
2016
)
2
,
pp. 92-104
Persistent link: https://www.econbiz.de/10011566850
Saved in:
8
An inter- and intra-format perspective on transfer and perception of retail formats
Swoboda, Bernhard
;
Morbe, Lukas
;
Dabija, Dan Cristian
- In:
Marketing : ZFP ; journal of research and management
39
(
2017
)
4
,
pp. 24-36
Persistent link: https://www.econbiz.de/10011780909
Saved in:
9
Markendehnung von Handelsmarken : Ergebnisse einer explorativen Studie
Swoboda, Bernhard
;
Samadi, Sara
;
Foscht, Thomas
- In:
Handelsforschung
19
(
2005
),
pp. 145-166
Persistent link: https://www.econbiz.de/10003287986
Saved in:
10
Predictors and effects of retail
brand
equity : a cross-sectoral analysis
Swoboda, Bernhard
;
Weindel, Julia
;
Hälsig, Frank
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 265-276
Persistent link: https://www.econbiz.de/10011528707
Saved in:
1
2
3
4
5
6
7
8
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->